Department website: http://reedcollegeofmedia.wvu.edu
- Master of Science in Journalism
- Master of Science
- Data Marketing Communications (M.S.)
- Integrated Marketing Communications (M.S)
- Journalism (M.S.J)
- Media Solutions and Innovation (M.S.J)
The College of Media has two prime locations on campus: its "home" is located on the downtown campus in Martin Hall, WVU’s oldest building (constructed in 1870), and its new 10,000 square-foot Media Innovation Lab is located on the nearby Evansdale campus, close to programs focusing on the arts, engineering and health care.
Established in 1939, the College of Media is among the oldest journalism programs in the United States. The college has approximately 5,000 graduates, the majority of whom have careers in newspaper journalism, broadcasting, advertising, public relations, or related fields. With its first graduate in 1962, the master of science in journalism program has had a significant number of graduates go on to earn Ph.D.s and teach at the college level.
Both the online master of science in integrated marketing communications program and the online master of science in data marketing communications, launched in fall 2017, were among the first of their kind. Both offer leading edge course work taught by highly experienced and engaged faculty.
Master of Science in Journalism Program
The master's program offers students the choice of two tracks: the teaching research track for persons who may want to pursue a doctoral degree, and the professional track for those who wish to enhance their professional opportunities in some area of mass communications.
This program, designed to help each student reach his/her potential as a practitioner, teacher, or scholar in mass communications, prepares a graduate not only for a first job but also for long-term productive career development through the study of mass communications and related fields. Curricular areas of emphasis (AOEs) and available skills courses allow the student to excel in his/her chosen profession.
Master of Science in Integrated Marketing Communications Program
The Integrated Marketing Communications (IMC) graduate program--http://imc.wvu.edu/--was the first online graduate program in integrated marketing communications in the world. Established in 2003 by the Reed College of Media, the program's curriculum requires an introductory course, three core courses, two specialty courses (taken from four options), three electives (chosen from around 30 options) and a capstone experience. Students may choose to focus in a particular professional area of emphasis (AOE) as well.
Master of Science in Data Marketing Communications Program
The Data Marketing Communications (DMC) graduate program is offered exclusively online with no on-campus classroom attendance required. The DMC curriculum currently consists of 10 courses and is always evolving and changing to stay current with the industry. Students move through the program in 16 months as a cohort, taking the prerequisite course and the related quantitative assessment exam, followed by eight core courses and one capstone course.
A small number of competitive assistantships are available through the college each year. These positions pay stipends, cover health insurance, and provide tuition remission. College of Media graduate assistants help professors with teaching courses, service learning projects, research, managing equipment, and supervising broadcast and computer laboratories. A number of assistantships also are available in other units across WVU's campus, where students help with communications-related activities.
- Maryanne Reed - M.S. (Northwestern University)
- Diana Martinelli - Ph.D. (University of North Carolina at Chapel Hill)
- Chad Mezera - M.S. (West Virginia University)
- Tricia Petty - M.Ed. (University of Georgia)
Student and Enrollment Services
Director of Graduate Studies
- Steve Urbanski - Ph.D. (Duquesne University)
Degree Designation Learning Outcomes
Master of Science in Data Marketing Communications (MS)
Upon completion of this program students will be able to:
- Understand the basic principles of data marketing communications, media and web analytics.
- Understand the differences between reporting and analysis.
- Recognize how metrics and analysis inform marketing communications decision making.
- Explain how marketing communicators use current analytic methods such as segmentation, profiling, and recency, frequency and monetary (RFM) analysis to deliver return on investment (ROI) for their clients.
- Communicate key insights gleaned from data to marketing communications decision makers.
- Make marketing communications decisions informed by data.
Master of Science in Integrated Marketing Communications (MS)
Upon successful completion of the IMC curriculum, students will be able to:
- Illustrate critical thinking, creativity and innovation in collaboration with colleagues and in the completion of written assignments.
- Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.
- Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.
- Recognize the roles and implications of law and ethics in marketing communications.
- Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.
Master of Science in Journalism (MSJ)
Upon successful completion of the MSJ curriculum, students will be able to:
- Understands economic, ethical, historical, legal, political, social, and technological forces that shape the roles and structures of the media.
- Has mastered sufficient writing, researching, and editing skills to be a professional in the student’s chosen field.
- Has an ability to articulate journalistic concepts and skills.
- Understands methodology used in areas such as historical, legal, intercultural, qualitative and quantitative research.
- Has an ability to conduct original research that contributes to knowledge in the field.
- Has an ability to communicate, orally and in writing, research methodology and results.
- Has an ability to place research results in perspective.
Master of Science in Media Solutions and Innovation (MSJ)
- Understand the basic principles of innovation theories as applied to media practice.
- Understand current and emerging technology and digital platforms and their implications for media practice.
- Understand problems in law and ethics in media practice related to new technology.
- Solve problems in content acquisition and creation in media production using new technology.
- Solve problems in audience development, monetization and distribution using new technology.
- Practice advanced project management across diverse teams in media organizations.
- Produce innovative media products using advanced digital storytelling techniques such as Virtual Reality, Augmented Reality, Artificial Intelligence, and other interactive media.
- Design and conduct research to solve current and emerging industry problems.
- Communicate key insights and forecasting data regarding adoption of new technology and new digital practice to decision makers.
- Explain how media organizations use current methods such as social media, mobile-first content, algorithms, AI and ‘bots’, and a range of industry-standard analytics tools to conduct audience-building.
Those interested in learning about and applying to the master of science in journalism program should contact the Director of Graduate Studies via e-mail (email@example.com). Prospective graduate students specifically seeking information about the master of science in integrated marketing communications or master of science in data marketing communications should contact firstname.lastname@example.org. The WVU Admissions online catalog is available at https://graduateadmissions.wvu.edu/. Written requests for answers may also go to WVU, Reed College of Media, 112 Martin Hall, P.O. Box 6010, Morgantown, WV 26506-6010.
The College of Media telephone number is (304) 293-3505. The IMC program's office number is (304) 293-6783.