Media Solutions and Innovation

The Media Solutions graduate program is a 12-month degree program offered in a hybrid online/on-campus format, with one semester in the field for the Capstone practicum experience.

This program is designed to produce practical, research-driven collaborations between the Reed College of Media, master’s degree candidates and industry partners. Students in this program will learn about the disruptions in the media industry and will partner with industry to assist in research and development, discovery, and creating targeted solution pathways to address some of the industry’s most challenging problems. In addition to producing applied research and hands-on, practical solutions for current and anticipated industry problems, this curriculum explicitly prepares students to become media strategists and futurists who can function as change agents and adaptive leaders within the industry. Graduates will master these qualities and know how to use them in a variety of media contexts, whether small or large, new or legacy outlets.

The program is taught by a diverse faculty who are recognized leaders in their fields.

Graduate Assistantships

Students in the Media Solutions program who secure a graduate assistant position at any academic or non‐academic unit on campus will be eligible to receive a waiver of University tuition for Media Solutions courses, as well as any stipend/compensation offered by the unit hosting the position. For complete information on graduate assistant options at WVU, please visit the Graduate Education Assistantships webpage.

Program Format

The program’s academic year consists of three terms corresponding to the University’s existing parts of term: Fall (August–December), Spring (January–May) and Summer (May–August).

Admission

Like all premier academic programs, admission to the Media Solutions graduate program at West Virginia University is highly competitive, and the total number of available seats for each entry term is limited. Admission to the program is based on a holistic, case‐by‐case analysis of applicants’ WVU Graduate Application for Admission, academic record (undergraduate transcript), GRE or GMAT scores, years of relevant professional experience (resume), writing ability and intent (personal statement), professional and/or academic references (letters of recommendation) and their demonstrated proficiency in media tools through a portfolio or from completed coursework.

Students are admitted to the Media Solutions program once per year, in the Fall (August) admission term. All applications received by the application priority deadline will be considered, and accepted students will be notified by the corresponding priority acceptance notification date.

Visit the Media Solutions website for comprehensive information about the graduate program, including faculty biographies, curriculum and course information, details on the application and admissions process, and to register for a free online information session.

Degree Requirements

Minimum cumulative GPA of 3.0 is required for graduation.
A grade of C‐ or better is required in all courses.
MESO 610 Disruption and Trends in the Media Enterprise3
MESO 611 Design Thinking for Creative Problem Solving3
MESO 612 Emergent Issues in Media Ethics and Law3
MESO 613 New Tools and Applications, Intermediate3
Select three MESO, IMC or DMC courses at the 600-level or above from the list below9
MESO 614
Audience Development
MESO 615
Social Media: New Forms and Practice
MESO 616
New Economic Models
MESO 617
Database and Dataviz Journalism
Social Media Optimization (Social Media Optimization)
Mobile Marketing
Social Media and Marketing
Audience Insight
Entrepreneurship in Integrated Marketing Communication
Web Metrics and Search Engine Optimization
Special Topics
Special Topics
MESO 697 Research6
MESO 698 Capstone3
Total Hours30

Major Learning Goals

media solutions and innovation

Upon completion of this program students will be able to:
 
  1. Understand the basic principles of innovation theories as applied to media practice.
  2. Understand current and emerging technology and digital platforms and their implications for media practice.
  3. Understand problems in law and ethics in media practice related to new technology.
  4. Solve problems in content acquisition and creation in media production using new technology.
  5. Solve problems in audience development, monetization and distribution using new technology. 
  6. Practice advanced project management across diverse teams in media organizations.
  7. Produce innovative media products using advanced digital storytelling techniques such as Virtual Reality, Augmented Reality, Artificial Intelligence, and other interactive media.
  8. Design and conduct research to solve current and emerging industry problems.
  9. Communicate key insights and forecasting data regarding adoption of new technology and new digital practice to decision makers.
  10. Explain how media organizations use current methods such as social media, mobile-first content, algorithms, AI and ‘bots’, and a range of industry-standard analytics tools to conduct audience-building.