Online Hybrid MBA Requirements
The Online Hybrid MBA program requires that the candidate achieve a cumulative grade point average of at least 3.0 on all work counting toward the graduate degree. A regular graduate student whose cumulative grade point average falls below 2.75 will be placed on probation. If the average is not brought up to 2.75 by the end of the following semester, the student will be suspended from the program. A grade below C in more than one course taken while enrolled as a graduate student will result in suspension from the program. In addition, the student must maintain a 3.0 average in all work counting toward the graduate degree.
|Management Information Systems||2|
|Management Information Systems|
|Managerial and Team Skills||2|
|Managerial and Team Skills|
|BADM 621||Business Research||3|
|BADM 622||Financial Statements Analysis||3|
|BADM 632||Corporate Finance||3|
|BADM 641||Decision Analysis for Executives||3|
|BADM 644||Legal Environment and Ethics||3|
|BADM 653||Integrated Global Business||3|
|BADM 693||Special Topics (Macro/Managerial Economics)||4|
|BADM Electives (600-level BADM courses)||6|
Online Hybrid MBA Suggested Plan of Study
|Managerial and Team Skills||2||BADM 641||3||BADM 693 (Macro/Managerial Economics)||4|
|Management Information Systems||2||BADM 644||3|
|BADM 622||3||BADM 632||3|
|BADM 623||3||BADM 653||3|
|Total credit hours: 37|
Integrated Marketing Communications Area of Emphasis Requirements
The Integrated Marketing Communications AOE is intended to prepare non-IMC students for careers utilizing an integrated marketing communications strategy. Students will be exposed to course work focused in IMC, audience insight and behavior, brand management and emerging media.
Course Requirements. To satisfy the requirements of the Integrated Marketing Communications Area of Emphasis, a student must complete the four required courses below.
- For MBA students, two of the courses required for an AOE in IMC may also be applied to a student’s elective requirement, with the other two taken in addition to their MBA degree requirements. Note that a cumulative GPA of 3.0 is required for graduation from the Online Hybrid MBA program. The courses and grades from the Area of Emphasis will be counted towards a student’s cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 3.0) in the MBA program.
- For DMC students, one of the courses required for an AOE may also be applied to an DMC student’s elective requirement, with the other three taken in addition to the general IMC master’s degree requirements. Note that a cumulative GPA of 2.75 is required for graduation from the DMC program. Courses and grades from the Area of Emphasis will be counted towards a student's cumulative GPA (a C- or better is required in courses, with an overall cumulative GPA of 2.75) in the IMC program.
|IMC 610||Introduction to Integrated Marketing Communications||3|
|IMC 612||Audience Insight||3|
|IMC 613||Brand Equity Management||3|
|IMC 619||Emerging Media and the Market||3|
EMBA students who elect to enroll in this Area of Emphasis will be required to complete IMC 610 before moving on to the other courses in the Area of Emphasis.
Major Learning Outcomes
Online Hybrid Master of Business Administration Program
Learning goal #1:: Students will be able to integrate the functional areas of business into management decisions in a global environment
Learning goal #2: Students will be able to identify problems, collect appropriate data and analyze the data to make informed management decisions
Learning goal #3: Students will be able to articulate a succinct business analysis and make recommendations
Learning goal #4: Students will be able to make management decisions in an ethically sensitive and socially responsible manner
Learning goal #5: Students will be effective team members in a virtual environment
Learning goal #6: Students will be an effective leader who influences people toward the attainment of organizational goals