PHD Business Administration-Marketing

Overview

The Ph.D. in Business Administration with a major in Marketing is a full-time, residential program that seeks to prepare students to contribute to the marketing discipline though the discovery, development, and dissemination of knowledge. The goal is to strive for continuous improvement in training world-class researchers and college professors who are able to conduct independent, original academic research and teach university-level courses in their major areas of study.

Admission Requirements

The following will be considered for admission into the program: 

  • A completed application received by December 1 is required to be considered for University fellowships.  Completed applications received by February 1 of each year will be given full consideration for College fellowships and admission in the succeeding fall semester
  • A master’s degree or equivalent from an accredited university
  • A statement of purpose regarding the PhD program describing why the applicant is pursuing a PhD in Business Administration and the applicant's career aspirations upon completion of the degree
  • A current résumé
  • Three letters of reference
  • Official copies of all university transcripts with cumulative GPA scores of 3.0 or better on all undergraduate courses and 3.25 on graduate courses (based on U.S. standard of 4.0)
  • An official Graduate Management Admissions Test (GMAT) score is preferred.  However, in some cases a GRE (Graduate Record Examination) may be accepted.  (A High GMAT/GRE score is required for admission to the PhD Program in Business Administration.)
  • The College of Business & Economics TOEFL requirement for PhD in Business Administration applicants is higher than the University's. Students whose first language is not English must obtain a score of at least 100 on the TOEFL-ibt (250 under the old computer-based exam or 600 under the paper-based exam) or a score of at least 7.0 on the IELTS test to be admitted to graduate study. Go to www.toefl.org or www.ielts.org to register and find out more about the test. This is a university requirement.
  • Applicants who have received a high school diploma or a bachelor's degree from an accredited college or university in the United States, the United Kingdom, or other predominately English-speaking country usually are exempt from the TOEFL/IELTS requirement. However, applicants only having a master's degree from one of these countries must still provide acceptable TOEFL or IELTS scores.

The entrance requirements are minimum requirements for regular admission. Since there is limited space in each year's class, meeting these entrance requirements does not guarantee admission. Applicants will not be accepted on a provisional basis.

Doctor of Philosophy

Major Requirements

Research Hours
MKTG 797 Research15
MKTG 798 Thesis or Dissertation15
Marketing Content Courses
MKTG 700Seminar on Marketing Theory3
MKTG 710Philosophy of Research3
MKTG 711Advanced Topics in Marketing 13
MKTG 720Seminar in Buyer Behavior3
MKTG 721Advanced Topics in Marketing 23
MKTG 730Advanced Marketing Research3
MKTG 740Seminar in Marketing Strategy and Policy3
Methods and Statistics Courses12
Multivariate Data Analysis
Statistical Methods Courses *
Minor Area Courses (3)9
Dissertation Proposal Defense
Qualifying Exam
Comprehensive Exam
Dissertation Proposal Defense
Dissertation Defense
Total Hours72
*

Not specific marketing courses - They can be taken from several different disciplines and must be approved by the student's committee.  

Suggested Plan of Study

First Year
FallHoursSpringHours 
MKTG 7003MKTG 7113 
MKTG course - Statistical Methods 13MKTG 7203 
MKTG 7103MKTG course - Statistical Methods 23 
 9 9
Second Year
FallHoursSpringHours 
MKTG 7213MKTG 7303 
MANG 7133MKTG 7403 
Minor Area Course 13Minor Area Course 23 
 9 9
Third Year
FallHoursSpringHours 
MKTG. course - Statistical Methods 33MKTG 7983 
Minor Area Course 33MKTG 7976 
MKTG 7983Dissertation Proposal Defense  
 9 9
Fourth Year
FallHoursSpringHoursSummerHours
MKTG 7986MKTG 7986Dissertation Defense 
MKTG 7973MKTG 7973 
 9 9 0
Total credit hours: 72

Courses

MKTG 500. Seminar in Marketing. 3 Hours.

MKTG 535. Management Distribution Systems. 3 Hours.

MKTG 590. Teaching Practicum. 1-3 Hours.

PR: Consent. Supervised practice in college teaching of business and economics. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. (Grading will be S/U.).

MKTG 591A-Z. Advanced Topics. 1-6 Hours.

PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

MKTG 592. Directed Study. 1-6 Hours.

Directed study, reading, and/or research.

MKTG 593. Special Topics. 1-6 Hours.

A study of contemporary topics selected from recent developments in the field.

MKTG 595. Independent Study. 1-6 Hours.

Faculty supervised study of topics not available through regular course offerings.

MKTG 691A-Z. Advanced Topics. 1-6 Hours.

PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

MKTG 695. Independent Study. 1-6 Hours.

Faculty supervised study of topics not available through regular course offerings.

MKTG 697. Research. 1-15 Hours.

PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. (Grading may be S/U.).

MKTG 698. Thesis or Dissertation. 1-6 Hours.

PR: Consent. This is an optional course for programs that wish to provide formal supervision during the writing of student reports (698), or dissertations (798). Grading is normal.

MKTG 699. Graduate Colloquium. 1-6 Hours.

PR: Consent. For graduate students not seeking coursework credit but who wish to meet residency requirements, use of the University's facilities, and participate in its academic and cultural programs. Note: Graduate students who are not actively involved in coursework or research are entitled, through enrollment in their department's 699/799 Graduate Colloquium to consult with graduate faculty, participate in both formal and informal academic activities sponsored by their program, and retain all of the rights and privileges of duly enrolled students. Grading is P/F; colloquium credit may not be counted against credit requirements for masters programs. Registration for one credit of 699/799 graduate colloquium satisfies the University requirement of registration in the semester in which graduation occurs.

MKTG 700. Seminar on Marketing Theory. 3 Hours.

Critical review of the literature with an emphasis on evaluating the structure of theories as well as the various schools of marketing thought. Additionally, students develop an understanding of social science and the scientific method.

MKTG 710. Philosophy of Research. 3 Hours.

This course provides an overview of the philosophical principles that guide research in organizations, ethical dilemmas and practical relevance of research, and factors that guide the selection of a research design and method of analysis.

MKTG 711. Advanced Topics in Marketing 1. 3 Hours.

this seminar involves the study of theory and empirical research as it relates to the following areas in Marketing: channels of distribution, sales and sales management, retail management, and services marketing.

MKTG 713. Multivariate Data Analysis. 3 Hours.

PR: MANG 712. This course discusses commonly used techniques (e.g., factor analysis, MANOVA, structural equation modeling) of analyzing multivariate data. The course will help students in choosing the approproate methods for analyzing data in their own research.

MKTG 720. Seminar in Buyer Behavior. 3 Hours.

This course covers buyer behavior theories including information processing, attitude, behavior, decision making, social environment, and potential moderators from positivist and post-positivist perspectives.

MKTG 721. Advanced Topics in Marketing 2. 3 Hours.

This seminar further develops students' understanding of marketing theories and empirical research. Topics include pricing, international marketing, brand management, new product management and advertising and promotion.

MKTG 730. Advanced Marketing Research. 3 Hours.

PR: MKTG 700 an MKTG 720. This seminar covers common research methods employed in marketing research, including: experimental design, sampling and survey research, measurement, meta- analysis, and validity issues to facilitate students' ability to critique marketing papers and to develop their own research.

MKTG 740. Seminar in Marketing Strategy and Policy. 3 Hours.

This seminar is designed to deepen the students' understanding of marketing strategy, international marketing and public policy in marketing. Topics include: measuring marketing outcomes, competition, foreign market entry mode, country of origin, consumer welfare, and sustainability.

MKTG 791A. Advanced Topics. 1-6 Hours.

PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

MKTG 795. Independent Study. 1-9 Hours.

Faculty-supervised study of topics not available through regular course offerings.

MKTG 797. Research. 1-15 Hours.

PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. (Grading will be S/U.).

MKTG 798. Dissertation. 1-6 Hours.

PR: Consent. This is an optional course for programs that believe that this level of control and supervision is needed during the writing of students' reports, theses, or dissertations.

MKTG 930. Professional Development. 1-6 Hours.

Professional development courses provide skill renewal or enhancement in a professional field or content area (e.g., education, community health, geology.) These tuition-waived continuing education courses are graded on a pass/fail grading scale and do not apply as graduate credit toward a degree program.