Business Data Analytics

Degrees Offered

  • M.S. Business Data Analytics

This program is designed to provide students with the ability to perform data analytics in order to enhance business decision making and increase organizational value. The Business Data Analytics degree is particularly attractive to graduating Accounting, Computer Science, Economics, Engineering, Finance, Management, Marketing, Management Information Systems, Math and Statistics students. The degree is also relevant to those already in the workforce, with an emphasis on those already working in the technology/MIS sector, who are looking to broaden their skills and increase their competitive position in the job market. Students can opt to complete the program with a one-year or two-year plan of study. The M.S. in BUDA program is delivered in a hybrid online format with two required residencies. Students will not be required to move to Morgantown, thereby allowing students from a wider geographical area who can remain employed while pursuing the degree. Graduates will understand emerging technology trends in the job market and be well-positioned by way of their strong technology and analytical/quantitative skills. This program is complementary with the University’s goal of transforming curriculum to provide the skills students need to succeed as well as positioning students for career and lifelong success. Business data analytics, often referred to as “Big Data”, is a rapidly emerging segment in business and industry, and all indications are that it represents one of the fastest growing job markets and has a sustainable future. This program seeks to provide students with the knowledge, skills and tools to successfully compete for a variety of positions in the emerging job market. 


The Admissions Committee is made up of faculty teaching in the M.S. in Business Data Analytics Program and representatives of the Office of Graduate Programs. The committee members are looking for individuals who have an interest and demonstrated aptitude in quantitative and analytical domains. The committee will take a holistic approach to the admission process and will consider the following factors:

  • Undergraduate Degree (students can have an undergraduate degree in a number of areas, undergraduate degrees in the following areas are preferred but not required: engineering, business discipline, math, statistics, computer science, management science, most other sciences, operations research, production/operations management, economics, or industrial/organizational psychology
  • GMAT or GRE test scores in the top 25% (GMAT or GRE waiver can be requested if the applicant has 5 or more years of work experience)
  • Strong undergraduate record
  • 3 letters of recommendation
  • Statement of purpose
  • Work experience in the following areas – business intelligence, business analytics, data mining, data warehousing, database management, computer science, programming, web development, web analytics, risk management and related fields – are considered favorably.

If you have any questions, please contact the College of Business and Economics Office of Graduate Programs.

Degree Requirements

The 30-hour online program is comprised of ten courses that collectively expose students to data uses to facilitate business operations and decision making. The introductory course (BUDA 510) helps students understand the role of data analytics in the context of business. The next set of courses (BUDA 515 and BUDA 520) covers the collection of data as well as the building, manipulation and management of large databases. This is followed by a set of courses (BUDA 525, BUDA 530, BUDA 535, BUDA 540, BUDA 545 and BUDA 550) that cover analytical tools that can be applied to the large databases, including statistical, data mining, visualization, and simulation modeling tools. Formal coursework concludes with a capstone course (BUDA 555) that requires students to take the knowledge and skills built in the previous nine courses and apply them to a real-world business problem. Throughout all ten courses, there will be an overarching emphasis on 1) the application of data analytics to a business context, and 2) the ethical issues surrounding the collection and use of data. The MS in BUDA program also has two residency requirements. The first residency will occur at the front-end of the program. Students will meet and interact with faculty and staff associated with the MS in BUDA program, as well as their fellow students. This will also provide an opportunity to cover the logistics of the program, build networking capacity in the program, and provide an on-campus experience to strengthen the students’ connection to WVU. The second residency will occur at the end of the program. This residency will include presentations by student teams of their capstone project and a recognition/celebratory event surrounding completion of the program.

A minimum cumulative GPA of 3.0 is required
BUDA 510Foundations of Business Intelligence3
BUDA 515Ethics and Data Collection3
BUDA 520Data Management3
BUDA 525Business Statistical Methods 13
BUDA 530Business Statistical Methods 23
BUDA 535Business Data Mining3
BUDA 540Decision Sciences and Analytics3
BUDA 545Business Simulation Modeling3
BUDA 550Business Data Visualization3
BUDA 555Business Analytics Practicum3
Total Hours30

Students whose cumulative GPA falls below 2.75 will be placed on academic probation. If the GPA is not brought up to 2.75 by the end of the following semester, the student will be suspended from the MS in Business Data Analytics program. Students who are suspended from the program will not be allowed to enroll in program courses for one year.

Suggested Plan of Study (1-year option)

BUDA 5103BUDA 5303BUDA 5503
BUDA 5153BUDA 5353BUDA 5553
BUDA 5203BUDA 5403 
BUDA 5253BUDA 5453 
 12 12 6
Total credit hours: 30

Suggested Plan of Study (2-year option)

First Year
BUDA 5153BUDA 5303BUDA 5503
BUDA 5253BUDA 5353 
 6 6 3
Second Year
BUDA 5103BUDA 5403BUDA 5553
BUDA 5203BUDA 5453 
 6 6 3
Total credit hours: 30

Major Learning Goals

Business Data Analytics

The educational goals and objectives of the M.S. in Business Data Analytics are as follows:

  • Students will be able to demonstrate expertise in statistical techniques, data mining, utilizing databases, and analytical tools.
  • Students will be able to apply data analytics to enhance the decision-making of the firm in performance metrics and measurement, risk indicators, assessment and response, and compliance.
  • Students will be able to use business analytics to synthesize data trends and competitive drivers.
  • Students will be able to communicate the analysis and findings of an analytics initiative in moving an organization forward.



  • Virginia Franke Kleist - Ph.D. (University of Pittsburgh)
    Professor, Management Information Systems

Associate professor

  • Nanda Surendra - Ph.D. (University of Cincinnati)
    Associate Professor, Management Information Systems

Assistant professors

  • Stephane Collignon - Ph.D. (Virginia Tech)
    Assistant Professor, Management Information Systems
  • Gregory J DeAngelo - Ph.D. (University of California at Santa Barbara)
    Assistant Professor, Economics
  • Brad Price - Ph.D. (University of Minnesota)
    Assistant Professor, Business Data Analytics

Professor emeritus

  • E James Harner - Ph.D.