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WVU Morgantown

Sport Management, M.S.

  • Overview
  • Admissions Requirements
  • Masters
  • Areas of Emphasis
  • Accelerated Program
  • Learning Outcomes
  • Courses

Degree Offered

  • Master of Science

Nature of the Program

Students have two options for completing a master's degree in sport management: 1) On-Campus and 2) Distance-Learning with Areas of Emphasis in either Comprehensive Sport Industry Management or Interscholastic Athletic Administration. 

On-Campus

The Master of Science in Sport Management prepares students to compete in the global job sport market as an industry leader. This 36-credit hour program is delivered on-campus and provides real-world training in a range of areas including sport marketing and finance, fund-raising and development, sponsorship and sales, NCAA compliance and more. Students maintain a variety of professional and career goals, so the curriculum is designed to provide them with a broad professional preparation in the sport management field. The plan of study also affords students with the opportunity to further specialize in one of two tracks: (1) Professional Track with a required internship, or (2) Thesis Track with a research component.

This Professional Track is developed for those students who are seeking entry into the sport management workplace immediately following degree completion. The internship requirement represents the signature feature of the Professional Track. Learning across a range of applied settings, the internship provides students with hands-on work experiences targeting knowledge and skill development that is unattainable in the traditional classroom, while also enhancing your job marketability. The Thesis Track is available for students who are considering doctoral level work in the future. Sport Management has continued to emerge as a popular area of study in colleges and universities across the world. The completion of a master’s thesis remains an important benchmark for those students who aspire to faculty and/or research positions in higher education. The ability to effectively collect, manage, analyze, and interpret data also has implications for leaders of many non-profit organizations and sport associations.

Online 

This Master of Science in Sport Management program is also designed for individuals seeking employment and career advancement in the exciting, global industry of sport, but it is delivered entirely online. The program focuses on the most contemporary issues in sport management, and is delivered via online courses taught by faculty and industry professionals who are nationally and internationally recognized leaders in their fields. As a student, you will explore the latest research, industry trends, and recommendations for best practice, while also acquiring applied skills. Topics covered include profitability, diversity, legal issues, facilities, ethics and changing markets in sport. In addition to these core courses, students further specialize by selecting an area of emphasis.

The area of emphasis in Comprehensive Sport Industry Management includes a two-course sequence that provides students with additional preparation in sport management research and contemporary issues in sport business. This area of emphasis contributes to one’s professional readiness to work across all sectors of the sport industry, including youth sport, collegiate and professional athletics, in either an introductory or advanced position within the job market.

The area of emphasis in Interscholastic Athletic Administration is designed for those individuals who are either currently working or would like to work as athletic directors or faculty managers at the middle or high school level. Students learn the roles, responsibilities, challenges and opportunities associated with a career in sport management, particularly within interscholastic athletic administration. This two-course sequence affords students the opportunity to further differentiate your plan of study and enhance marketability for employment in a range of youth sport settings. Completion of this area of emphasis is intended to prepare students to meet the requirements necessary to obtain the National Interscholastic Athletic Administrators Association (NIAAA) Registered Athletic Administrator (RAA) certification as well as the educational requirements necessary for the NIAAA Certified Athletic Administrator (CAA) certification. 

Admissions

On-Campus 

  • Resume: including any professional experiences in the sport industry
  • Personal statement: 1-2 written pages on professional goals and reasons for seeking admission (students interested in thesis track should describe their research interests)
  • Letters of recommendation (2)

Apply by December 1 for priority consideration. Applications that are incomplete or are submitted after the deadline may be reviewed if openings remain. Admission is limited to a fall start only. 

Online

Admissions criteria and processes are identical for both the Areas of Emphasis in Comprehensive Sport Industry Management and Interscholastic Athletic Administration. These criteria include:

  • Resume: including any professional experiences in the sport industry
  • Personal statement:  1-2 written pages on professional goals and reasons for seeking admission

Applications accepted on a rolling basis until May 1 (for summer start, middle of May), August 1 (for fall start, middle of August), and December 1 (spring start, early to mid January).

Accelerated B.S./M.S. Sport Management

Students must complete an internal application for admission to the accelerated B.S./M.S. (ABM) program. Students may apply for regular admission to the ABM in SM program in the fall semester following the completion of 60 credits, but not later than the semester after which they have completed 95 credits. Only enrolled WVU SM majors may be considered for regular admission to the program. Transfer students must complete at least 24 credit hours as degree seeking students at WVU before applying. The minimum GPA requirement for regular admission into the ABM program is a GPA of 3.25 with no provisional admissions allowed. Regular admission will not be offered to students with less than two semesters to complete the bachelor's degree. The ABM in SM program is not available to students seeking a second (or subsequent) bachelor's degree. Internal application is due by October 15 with program admissions decisions communicated by December 15. Applications will be reviewed by a faculty work group and presented to the program faculty for a final admissions decision.

Admission Requirements 2023-2024

The Admission Requirements above will be the same for the 2023-2024 Academic Year.

On campus Major Code: 5532 

Online Major Code: 5533 

Degree Requirements: Campus Program

Minimum overall GPA of 3.0 or higher required.
A grade of C or higher must be earned in all major courses
Core Coursework
SM 527Legal Issues in Sport Administration3
SM 575Fund-Raising and Development3
SM 535Sport Management Processes3
SM 546Sport Marketing3
SM 570Sport Finance3
SM 580Sociocultural and Ethical Dimensions of Sport3
SM 621Sport Publicity/Public Relations3
SM 630Sport Sponsorship and Sales Management3
SM 660NCAA Compliance and Current Issues3
Select one of the following tracks:9
Traditional Track
SM 516
Sport Marketing Research Methods
SM 685
Internship in Sport Management
Thesis Track *
SEP 615
Research Methodology in Physical Education
or SEP 726
Advanced Measurement and Research in Physical Education
or EDP 613
Statistical Methods 1
or SCFD 615
Qualitative Research Methods
SM 697
Research
Total Hours36
*

Students will substitute SM 516 (Research Methods in Sport Marketing) for SEP 615.

Students will also substitute any of the three-credit hour SM courses for one three-credit statistics (SEP 726 or EDP 613) or qualitative methods course (SCFD 615).

Students will substitute six credit hours of SM 686 of the internship for six credit hours of SM 698 Research (Master thesis).

Suggested Plan of Study: Traditional Track

First Year
FallHoursSpringHoursSummerHours
SM 6213SM 6303SM 6856
SM 5803SM 6603 
SM 5273SM 5163 
SM 5463SM 5353 
SM 5753SM 5703 
 15 15 6
Total credit hours: 36

Suggested Plan of Study: Thesis Track

First Year
FallHoursSpringHours
SM 5803SM 6303
SM 5463SM 6603
SEP 6153SEP 726, EDP 613, or SCFD 6153
 9 9
Second Year
FallHoursSpringHours
SM 5273SM 5353
SM 5753SM 5703
SM 6973SM 6973
 9 9
Total credit hours: 36

Degree Requirements: Distance Education Program

Minimum overall GPA of 3.0 required.
SM 527Legal Issues in Sport Administration (Online)3
SM 535Sport Management Processes3
SM 540International Sport Governance (Online)3
SM 546Sport Marketing3
SM 570Sport Finance3
SM 575Fund-Raising and Development (Online)3
SM 580Sociocultural and Ethical Dimensions of Sport (Online)3
SM 586Facility Planning and Management3
Area of Emphasis6
Comprehensive Sport Industry Management
Interscholastic Athletic Administrator
Total Hours30

Areas of Emphasis

  • Comprehensive Sport Industry Management
  • Interscholastic Athletic Administrator

 

Comprehensive Sport Management Area of Emphasis

Students will be required to maintain a minimum GPA of 3.0.
All courses will need to be completed with a grade of C- or better.
SM 516Sport Marketing Research Methods3
SM 590Teaching Practicum3
Total Hours6
*

This program can be started in any semester, but the starting point will impact the order in which classes are taken.

 

Interscholastic Athletic Administrator Area of Emphasis

Students will be required to maintain a minimum GPA of 3.0.
All courses will need to be completed with a grade of C- or better.
SM 571Interscholastic Sport Organization and Administration3
SM 578Leadership in Interscholastic Athletic Administration3
Total Hours6
*

This program can be started in any semester, but the starting point will impact the order in which classes are taken.

Accelerated Programs

  • B.S. Sport and Exercise Psychology and M.S. Sport Management
  • B.S. Sport Management and M.S. Sport Management

Accelerated Bachelors/Masters Degree Requirements

University Requirements44
Sport and Exercise Psychology Program Requirements13
Sport and Exercise Psychology Major Requirements51
Master of Science Sport Management Requirements30
Total Hours138

University Requirements

General Education Foundations (GEF) 1, 2, 3, 4, 5, 6, 7, and 8 (31-37 Credits)
Outstanding GEF Requirements 1, 3, 5, 6 and 718
PASS 191First-Year Seminar2
General Electives24
Total Hours44

Sport and Exercise Psychology Program Requirements

BIOL 102
& 102L
General Biology 2
and General Biology 2 Laboratory (GEF 2)
4
PSYC 101Introduction to Psychology *3
SOC 101Introduction to Sociology3
Sociology (SOCA) 200-400 Level Elective3
Total Hours13

Sport and Exercise Psychology Major Requirements

ACE 256Principles and Problems of Coaching3
COUN 303Introduction to Helping Professions3
EXPH 365Exercise Physiology 13
PASS 300Career Exploration in Physical Activity and Sport Sciences3
PET 124Human Body: Structure and Function2
PET 125Principles of Human Movement2
PET 175Motor Development2
PSYC 241Introduction to Human Development (GEF 8)3
PSYC 251Introduction to Social Psychology (GEF 8)3
PSYC 281Introduction to Abnormal Psychology3
SEP 271Sport in American Society (GEF 8) *3
SEP 272Psychological Perspectives of Sport (GEF 4) *3
SEP 383Exercise Psychology3
SEP 385Social Psychology of Sport3
SEP 420Sport Performance Enhancement3
SEP 425Psychological Aspects of Sport Injury3
Select one of the following:3
PASS 489
Capstone Experience in PASS
SEP 474
Sport Studies Research Methods
Select one of the following:3
PASS 359
Mindfulness for Health and Well-being
SEP 415
Physical Activity Promotion in Diverse Settings
SEP 430
Cross Cultural Perspectives in Sport Psychology
SEP 493
Special Topics
Total Hours51

Master of Science in Sport Management Requirements

Minimum overall GPA of 3.0 or higher required.
A grade of C or higher must be earned in all major courses
Core Coursework
SM 527Legal Issues in Sport Administration3
SM 575Fund-Raising and Development3
SM 535Sport Management Processes3
SM 546Sport Marketing3
SM 570Sport Finance3
SM 580Sociocultural and Ethical Dimensions of Sport3
SM 540International Sport Governance3
SM 516Sport Marketing Research Methods3
or SM 571 Interscholastic Sport Organization and Administration
SM 590Teaching Practicum3
or SM 578 Leadership in Interscholastic Athletic Administration
SM 586Facility Planning and Management3
Total Hours30

Suggested Plan of Study

First Year
FallHoursSpringHours 
ENGL 101 (GEF 1)3BIOL 102
& 102L (GEF 2)
4 
PSYC 1013SEP 271 or 272 (GEF 8)3 
SEP 272 or 271 (GEF 4)3GEF 53 
GEF 63PET 1242 
PASS 1912ENGL 1023 
 14 15
Second Year
FallHoursSpringHours 
ACE 2563PET 1752 
GEF 33GEF 73 
PSYC 2413Elective or Minor Course9 
PET 1252PSYC 2513 
SOC 1013  
 14 17
Third Year
FallHoursSpringHoursSummerHours
COUN 3033EXPH 3653SM 5353
SEP 3833SEP 3853SM 5863
PASS 3003SM 5703 
Sociology Elective 200-Level3SM 5803 
PSYC 2813Elective or Minor Course3 
 15 15 6
Fourth Year
FallHoursSpringHoursSummerHours
SEP 4153SEP 4743SM 5273
SEP 4203SEP 4253SM 5403
SM 516 or 5713SM 5463 
SM 590 or 5783SM 5753 
Elective or Minor Course6Elective or Minor Course6 
 18 18 6
Total credit hours: 138

Accelerated B.S./M.S. Degree Requirements

Degree Requirements

University Requirements39
Sport Management Major Requirements69
M.S. Sport Management Degree Requirements30
Total Hours138

University Requirements

General Education Foundations (GEF) 1, 2, 3, 4, 5, 6, 7, and 8 (31-37 Credits)
Outstanding GEF Requirements 1, 2, 3, 5, and 615
PASS 191First-Year Seminar1
General Electives23
Total Hours39

Sport Management Major Requirements

A grade of C- or higher must be earned in all courses unless otherwise noted.
A minimum GPA of 2.5 is required in all courses.
ACCT 201Principles of Accounting 13
BCOR 350Principles of Marketing3
BCOR 370Principles of Management3
Select one of the following (GEF 8):3
COMM 102
Fundamentals of Interpersonal Communication
COMM 104
Fundamentals of Public Communication
COMM 306Organizational Communication 3
CS 101Intro to Computer Applications (GEF 2)4
ECON 200Survey of Economics3
or ECON 201 Principles of Microeconomics
ENGL 101Introduction to Composition and Rhetoric (GEF 1)3
MDIA 101Media and Society (GEF 4)3
PR 215Introduction to Public Relations3
SEP 271Sport in American Society (GEF 8)3
SEP 272Psychological Perspectives of Sport (GEF 8)3
SM 167Introduction to Sport Management (B- or higher)3
SM 340Sport Governance3
SM 345Technology in Sport Management2
SM 350Leadership in Sport Management2
SM 355Orientation in Sport Management1
SM 375Sport in the Global Market (GEF 7)3
SM 387Issues in Sport Studies3
SM 425Sport Facility and Event Management3
SM 486Sport Marketing & Sales3
SM 491Professional Field Experience3
Advisor Approved Electives6
Total Hours69

M.S. Sport Management Degree Requirements

Minimum overall GPA of 3.0 or higher required.
SM 516Sport Marketing Research Methods3
SM 527Legal Issues in Sport Administration3
SM 535Sport Management Processes3
SM 540International Sport Governance3
SM 546Sport Marketing3
SM 570Sport Finance3
SM 575Fund-Raising and Development3
SM 580Sociocultural and Ethical Dimensions of Sport3
SM 586Facility Planning and Management3
SM 590Teaching Practicum3
Total Hours30

Suggested Plan of Study

First Year
FallHoursSpringHours 
ENGL 101 (GEF 1)3CS 101 (GEF 2)4 
Select one of the following:3ACCT 2013 
COMM 102
 PR 2153 
COMM 104
 SEP 2713 
MDIA 1013GEF 53 
SM 1673  
PASS 1911  
GEF 63  
 16 16
Second Year
FallHoursSpringHours 
ENGL 102 (GEF 1)3BCOR 350 or 3703 
Select one of the following (GEF 3):3ECON 200 or 2013 
MATH 121
 SM 3502 
MATH 124
 SM 3551 
COMM 3063Industry Approved Elective3 
SEP 272 (GEF 8)3Elective or Minor Course3 
GEF 23  
 15 15
Third Year
FallHoursSpringHoursSummerHours
BCOR 370 or 3503SM 375 (GEF 7)3SM 5163
SM 3403SM 4863SM 5863
SM 3452Industry Approved Elective3SM 5901
SM 4253Elective or Minor Course6Elective or Minor Course3
Elective or Minor Course3  
 14 15 10
Fourth Year
FallHoursSpringHoursSummerHours
SM 3873SM 5273SM 5353
SM 4913SM 5403SM 5703
SM 5463SM 5901SM 5803
SM 5753Elective or Minor Courses8 
SM 5901  
 13 15 9
Total credit hours: 138

Major Learning Outcomes

Sport Management

The goal of the program is for students to graduate with the essential skills and knowledge necessary to prepare them for immediately entry into a career in the field of sport management.

  • Content Knowledge - Students will demonstrate knowledge and disciplinary concepts related to the field of sport management.
  • Reflection and Critical Thinking - Students will demonstrate reflection and critical thinking in order to refine professional knowledge and practice.
  • Programming and Assessment - Students will demonstrate evidence-based knowledge and skills (and best practices) for assessing needs and for designing, implementing and evaluating sport related settings/organizations.
  • Professionalism and Ethics - Students will demonstrate professional behaviors, including commitment to excellence, valuing diversity and collaboration, service to others, techniques for lifelong learning.
  • Technology - Students will be able to demonstrate the use of different forms of technology to allow them to function effectively within a sport management setting.

Courses

SM 516. Sport Marketing Research Methods. 3 Hours.

PR: Graduate standing or consent. Application of the scientific method to sport marketing; emphasis on evaluating and conducting survey research in sport marketing; marketing project includes consumer behavior research in sport settings.

SM 527. Legal Issues in Sport Administration. 3 Hours.

The NCAA, its rules, and its regulations: In-depth study of professional sport leagues, their constitution, by-laws, regulations, collective bargaining agreements, standard player contracts; legal issues involving sport agents.

SM 535. Sport Management Processes. 3 Hours.

PR: Consent. Analysis of management processes utilized in sport businesses. A focus is on the planning, organization, leading, and evaluation processes that are unique to the sport industry. Discussion, debate, and position papers on these four management processes.

SM 540. International Sport Governance. 3 Hours.

This course is focused on ways in which sport is organized and managed internationally; it aims to foster critical thinking, research, exchange of ideas, and writing about governance.

SM 546. Sport Marketing. 3 Hours.

Advanced analysis of marketing sport enterprises, the marketing planning process, and marketing information systems.

SM 570. Sport Finance. 3 Hours.

PR: Graduate standing or consent. Financial operations and economic impact of scholastic, intercollegiate, and professional sport administration; concepts of budgeting, auditing, reporting, and computer use; current developments in the field.

SM 571. Interscholastic Sport Organization and Administration. 3 Hours.

This class is designed to provide current or future interscholastic athletic administrators with fundamental theoretical and practical knowledge to be successful in interscholastic athletics. Topics of administrative principles, managerial responsibilities, and current and potential issues in interscholastic athletics will be covered.

SM 575. Fund-Raising and Development. 3 Hours.

This course is designed to provide a comprehensive overview for fundraising, development, and donor relations with the understanding of different needs in various sport organizations. Students will learn basic principles and techniques to raise money through sales and other financial means.

SM 578. Leadership in Interscholastic Athletic Administration. 3 Hours.

This course examines contemporary and productive leadership and management principles and concepts used throughout the sport industry, but specifically focused on their use within Interscholastic Athletic Administration. This course also fulfills a requirement to enable students to gain certification as an Interscholastic Athletic Administrator and covers LTCs 504 and 506, which are required for the certification.

SM 580. Sociocultural and Ethical Dimensions of Sport. 3 Hours.

This course is designed to foster critical thinking, writing and discussion about the historical, cultural and ethical dimensions of sport and their impact upon modern society.

SM 586. Facility Planning and Management. 3 Hours.

Acquaint students with the basic concepts in the areas of sport facilities: planning, design and construction, management, marketing, advertising and public relations and event operations.

SM 590. Teaching Practicum. 1-3 Hours.

PR: Consent. Supervised practice in college teaching of sport management. Note: This course in intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on aassistantships to gain teaching experience.

SM 593. Special Topics. 1-6 Hours.

A study of contemporary topics selected from recent developments in the field.

SM 621. Sport Publicity/Public Relations. 3 Hours.

The course provides an in-depth understanding of effective public relations and publicity in the sport organizational context. In particular, the course focuses on the communication modalities for sport information through public mediums.

SM 630. Sport Sponsorship and Sales Management. 3 Hours.

The project-based course develops an in-depth understanding of sport sponsorship and sales management processes including strategic communication, direct and indirect selling protocols, and brand development.

SM 660. NCAA Compliance and Current Issues. 3 Hours.

PR: Graduate standing. An in-depth analysis of compliance issues impacting collegiate administrators and the NCAA.

SM 685. Internship in Sport Management. 1-6 Hours.

Sport management on-site working relationship with a sport organization to gain practical hands-on experience in a collegiate athletic organization, professional sport franchise, or variety of sport-related businesses.

SM 690. Teaching Practicum. 1-3 Hours.

PR: Consent. Supervised practice in college teaching of sport studies. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It also provides a mechanism for students not on assistantships to gain teaching experience. (Grading will be P/F.).

SM 691. Advanced Topics. 1-6 Hours.

PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

SM 692. Directed Study. 1-6 Hours.

Directed study, reading, and/or research.

SM 693. Special Topics. 1-6 Hours.

A study of contemporary topics selected from recent developments in the field.

SM 694. Seminar. 1-6 Hours.

Special seminars arranged for advanced graduate students.

SM 695. Independent Study. 1-9 Hours.

Faculty supervised study of topics not available through regular course offerings.

SM 696. Graduate Seminar. 1-3 Hours.

PR: Consent. Each graduate student will present at least one seminar to the assembled faculty and graduate student body of his or her program.

SM 697. Research. 1-9 Hours.

PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. (Grading may be S/U.).

SM 698. Thesis or Dissertation. 1-6 Hours.

PR: Consent. This is an optional course for programs that wish to provide formal supervision during the writing of student reports (698), or dissertations (798). Grading is normal.

SM 699. Graduate Colloquium. 1-6 Hours.

PR: Consent. For graduate students not seeking coursework credit but who wish to meet residency requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students who are not actively involved in coursework or research are entitled through enrollment in their department's 699/799 Graduate Colloquium to consult with graduate faculty, participate in both formal and informal academic activities sponsored by their program, and retain all of the rights and privileges of duly enrolled students. Grading is P/F; colloquium credit may not be counted against credit requirements for masters programs. Registration for one credit of 699/799 graduate colloquium satisfies the University requirement of registration in the semester in which graduation occurs.

SM 790. Teaching Practicum. 1-3 Hours.

PR: Consent. Supervised practice in college teaching of sport studies. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. (Grading will be P/F.).

SM 791. Advanced Topics. 1-6 Hours.

PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

SM 792. Directed Study. 1-6 Hours.

Directed study, reading, and/or research.

SM 793. Special Topics. 1-6 Hours.

A study of contemporary topics selected from recent developments in the field.

SM 795. Independent Study. 1-9 Hours.

Faculty supervised study of topics not available through regular course offerings.

SM 796. Graduate Seminar. 1-3 Hours.

PR: Consent. Each graduate student will present at least one seminar to the assembled faculty and graduate student body of his or her program.

SM 797. Research. 1-9 Hours.

PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. (Grading may be S/U.).

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