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WVU Morgantown

Music Business and Industry, M.A.

  • Overview
  • Admissions Requirements
  • Masters
  • Learning Outcomes

Degree Offered

  • Master of Arts

Nature of the Program

The music industry is a vibrant, multi-billion dollar global industry, vast in scope and reach, offering a product that is deeply ingrained into the fabric of every country and culture, across social strata, around the world. As such, it offers extensive professional opportunities to those who are trained, knowledgeable, and versed in its systems, methods, and practices.

The Master of Arts Program in Music Business and Industry at the School of Music offers such knowledge and training by providing an engaging, systematic, and rigorous course of study leading to analytical, creative, regulatory, and entrepreneurial understanding and skills necessary to succeed in today’s complex and challenging music industry field.

The program is offered online as a high quality graduate-level distance-learning opportunity. The program will provide all students possessing appropriate interest, qualifications, and ambition, regardless of their geographic location, access to extensive academic training and acquisition of professional skills necessary for building or furthering their careers in music business and industry.

The School of Music also offers a Graduate Certificate in Music Industry.

Admissions for 2025-2026

Admission is selective and competitive. Minimum application materials will include the following:

  • a bachelor's degree from an accredited university and a GPA of 3.0 or higher. (The GPA requirement may be waived based on professional experience in the industry, and/or strong academic or professional recommendations.)
  • 3 academic and/or professional recommendations
  • a resume/curriculum vitae
  • a 500-word essay describing student’s professional preferences, goals and aspirations.

Major Code: 3732

 

Degree Requirements

Course List
Code Title Hours
Minimum Grade in any course: C-.
Minimum GPA requirement: 2.75.
Music Industry Foundations Module9
MUSC 611
Music Industry Regulations
MUSC 610
Foundations of Recording Industry
MUSC 617
Development of Music Technology
Music Commerce, Management, and Operations Module
Required courses:12
MUSC 612
Music Product Advancement
MUSC 613
Music Performance Organization and Commerce
MUSC 614
Advanced Recording Industry
MUSC 615
Advanced Music Publishing
Select two from the following:6
MUSC 619
Music in Multimedia
MUSC 620
International Music Industry
MUSC 621
Artist Representation
MUSC 624
Live Music Production
Industry Project3
MUSC 626
Music Industry Project
Total Hours30

Suggested Plan of Study

The required Music Industry Foundations course, MUSC 611, must be taken prior to any of the required and elective Music Commerce, Management, and Operations Module courses can be taken. All of the other elective courses can be taken anytime. MUSC 626 can only be taken in the last semester of the program.

First Year
FallHoursSpringHoursSummerHours
MUSC 6113MUSC 6133Select one of the following:3
MUSC 6153MUSC 6143
MUSC 619
 
 Select one of the following:3
MUSC 620
 
 
MUSC 610
 
MUSC 621
 
 
MUSC 617
  
 6 9 3
Second Year
FallHoursSpringHours 
Select one of the following:3MUSC 6123 
MUSC 619
 MUSC 6263 
MUSC 620
   
MUSC 621
   
MUSC 624
   
Select one of the following:3  
MUSC 610
   
MUSC 617
   
 6 6
Total credit hours: 30

Major Learning Outcomes

Music Business and Industry

Students who earn the Master of Arts in Music Business and Industry will develop the following:

  • The ability to delineate and analyze current music industry regulations regarding their commercial implications, business opportunities, and appropriate music industry management practices across the industry income streams.
  • The knowledge of the historical progress and development of various music business sectors and relevant regulatory frameworks in demonstrating mastery and understanding of the present music business regulations, systems and methods.
  • The ability to perform and manage standard and management level music business procedures and processes utilized in the music publishing, recording, and live music industries, including conception and management of various music product development and placement strategies and plans.
  • The ability to construct and evaluate budgets and financial projections across the music industry income streams based on the project parameters, and the relevant market level, regulations, indicators and trends.
  • The ability to plan and manage music production processes and activities in recording and live music business sectors including scheduling, budgeting, equipment, personnel, union issues, and regulatory requirements.
  • The ability to utilize the music industry research and analysis knowledge and skills to make a constructive contribution to the scholarship in the field, and/or to create a proper business opportunity, or to productively manage a music product, so to create new value and generate positive returns on investments.
  • School of Art and Design
  • School of Media and Communications -​ Reed
  • School of Music
    • Conducting
    • Music Education
    • Music Business and Industry
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    • Musicology
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    • Piano Pedagogy
  • School of Theatre and Dance

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