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WVU Morgantown

Hospitality and Tourism Management, B.S.B.AD.

  • Overview
  • Faculty
  • Admissions Requirements
  • Major
  • Learning Outcomes

Degree Offered

  • Bachelor of Science in Business Administration

Nature of the Program

The mission of the Hardy Family Hospitality and Tourism Management program is to prepare future business leaders in the hospitality and tourism industry. The program goals are:

Leadership: Graduates will be able to identify leadership traits and styles to achieve organizational goals.

Operations: Graduates will be able to manage and evaluate functional systems in hospitality organizations.

Human Skills: Graduates will be able to recognize the importance of human skills in the hospitality industry. 

Technology: Graduates will be able to set up and demonstrate existing and new information technologies and data in hospitality.

Entrepreneurship: Graduates will be able to experiment, learn and build products and services in hospitality. 

Hospitality and Tourism Management students are actively involved in the Hospitality Innovation Technology (HIT) Lab, a platform for both industry and academia to come together to solve the problems of the hospitality and tourism industry. The program includes a student-run Hospitality Club and several networking opportunities with the Advisory Council and industry partners. Students also have an opportunity to join the WVU chapter of Eta Sigma Delta (ESD), an international hospitality management honor society.

Students have been successfully placed with companies such as the Marriott International, Walt Disney Company, Hilton Hotels and Resorts, Hyatt Hotels Corporation, InterContinental Hotels Group, Stonebridge Companies, Real Hospitality Group, Fresh Hospitality Group, The Greenbrier Resort, Nemacolin, Snowshoe, Adventures of the Gorge, Oglebay Resort, WV Department of Tourism, and other hospitality organizations.


Faculty

Chair

  • Michael F. Walsh - Ph.D. (University of Pittsburgh)

Director, HIT Lab, and Associate Professor

  • Ajay Aluri - Ph.D. (Oklahoma State University)
    Founding Director, Hospitality Innovation and Technology (HIT) Lab, Hospitality Revenue Management, Hospitality Business Innovation Technology (HBIT)

Program Coordinator and Teaching Associate Professor

  • Frank DeMarco - M.B.A. (West Virginia University)
    Program Coordinator Hospitality and Tourism Management, Hospitality and Tourism Leadership, Hotel Operations, Restaurant Operations, Event Planning, and Professional Field Experience

Assistant Professor, General Business

  • Alicia Plemons - Ph.D. (Georgia State)
    Assistant Professor of General Business, Program Coordinator Online Master of Business Administration

Adjunct Professor

  • Carrie Digman - M.B.A. (Virginia Tech)
    Hospitality and Tourism Leadership

Admissions for 2025-2026

For specific information regarding the admissions requirements for First Time Freshmen to the John Chambers College of Business and Economics, please visit Chambers admissions. 

Students who are direct admitted to the major as first-time freshmen must possess an overall university GPA of at least 2.0 and have completed the course prerequisites listed in the table below with minimum grade of C-, unless otherwise noted, to be eligible to enroll in upper-division course work. 

Students who are not direct admitted to the major (i.e. Business) will declare the major during the semester in which they satisfy the course prerequisites listed below.  Applicants also must possess an overall GPA of at least 2.0 to be considered for admission to the major.

Course List
Code Title Hours
ACCT 201Principles of Accounting 13
BCOR 121Introduction to Business Applications2
ECON 201
& ECON 202
Principles of Microeconomics
and Principles of Macroeconomics
6
ECON 225Elementary Business and Economics Statistics3
or STAT 211 Elementary Statistical Inference
Choose one of the following:3-6
ENGL 101
& ENGL 102
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
ENGL 103
Accelerated Academic Writing
MATH 124Algebra with Applications3
Total Hours20-23

Major Code: 2144

   

Click here to view the Suggested Plan of Study

General Education Foundations

Please use this link to view a list of courses that meet each GEF requirement.

NOTE: Some major requirements will fulfill specific GEF requirements. Please see the curriculum requirements listed below for details on which GEFs you will need to select.

Course List
Code Title Hours
General Education Foundations
F1 - Composition & Rhetoric3-6
ENGL 101
& ENGL 102
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
or ENGL 103
Accelerated Academic Writing
F2A/F2B - Science & Technology4-6
F3 - Math & Quantitative Reasoning3-4
F4 - Society & Connections3
F5 - Human Inquiry & the Past3
F6 - The Arts & Creativity3
F7 - Global Studies & Diversity3
F8 - Focus (may be satisfied by completion of a minor, double major, or dual degree)9
Total Hours31-37

Please note that not all of the GEF courses are offered at all campuses. Students should consult with their advisor or academic department regarding the GEF course offerings available at their campus.

Degree Requirements

To qualify for the Bachelor of Science in Business Administration students must meet the following criteria:

  • Complete a minimum of 120 credit hours.
  • Possess an overall GPA of 2.0.
  • Possess a minimum GPA of 2.0 for all major courses (i.e. HTOR), calculated using all attempted GPA hours unless excluded by the D/F repeat policy.
  • The John Chambers College of Business and Economics accepts all baccalaureate transferable course work completed at public and private colleges in West Virginia and other regionally accredited institutions. Since the College is AACSB accredited, upper-division courses (courses equivalent to 300/400 level at WVU) must be evaluated by the Dean or designee before they may count toward business core, major core and major restricted electives in the Bachelor of Science in Business Administration or Bachelor of Science in Economics program. 

Course List
Code Title Hours
University Requirements34
Program Requirements23
Business Core Requirements33
Hospitality and Tourism Management Major Requirements30
Total Hours120

University Requirements

Course List
Code Title Hours
General Education Foundations (GEF) 1, 2, 3, 4, 5, 6, 7, and 8 (31-37 Credits)
Outstanding GEF Requirements 2, 5, 6, 7 and 816
BCOR 191First-Year Seminar1
General Electives17
Total Hours34

Program Requirements

Course List
Code Title Hours
ACCT 201Principles of Accounting 1 (Minimum grade of C-)3
BCOR 121Introduction to Business Applications (Minimum grade of C-)2
ECON 201Principles of Microeconomics (Minimum grade of C-; may fulfill GEF 4)3
ECON 202Principles of Macroeconomics (Minimum grade of C-; may fulfill GEF 8)3
Select one of the following (Minimum grade of C-; may fulfill GEF 1):6
ENGL 101
& ENGL 102
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
ENGL 103
Accelerated Academic Writing
Select one of the following (Minimum grade of C-; may fulfill GEF 8):3
ECON 225
Elementary Business and Economics Statistics
STAT 211
Elementary Statistical Inference
MATH 124Algebra with Applications (Minimum grade of C-; may fulfill GEF 3)3
Total Hours23

Business Core Requirements

Course List
Code Title Hours
ENTR 102Fundamentals of Entrepreneurship 3
BCOR 199Introduction to Business3
BCOR 299Business Communication (Fulfills Writing and Communication Skills Requirement)3
BCOR 320Legal Environment of Business3
BCOR 330Information Systems and Technology3
BCOR 340Principles of Finance3
BCOR 350Principles of Marketing3
BCOR 360Supply Chain Management3
BCOR 370Principles of Management3
BCOR 380Business Ethics3
BCOR 460Contemporary Business Strategy3
Total Hours33

Hospitality and Tourism Management Major Requirements

Course List
Code Title Hours
Possess a minimum GPA of 2.0 for all major courses calculated using all attempted GPA hours unless excluded by the D/F repeat policy.
HTOR 376Hospitality & Tourism Leadership (Minimum Grade of C-)3
HTOR 380Hospitality Business, Innovation, and Technology3
HTOR 470Tourism Management3
HTOR 471Restaurant Management (Minimum Grade of C-)3
HTOR 472Hotel Operations Management (Minimum Grade of C-)3
HTOR 474Hospitality Revenue Management3
HTOR 480Event Planning Practicum3
HTOR 491Professional Field Experience3
MANG 330Human Resource Management Fundamentals3
MKTG 475Social Media and Marketing3
Total Hours30

Suggested Plan of Study

First Year
FallHoursSpringHours
BCOR 1993ACCT 2013
BCOR 1911ECON 201 (GEF 4)3
BCOR 1212ENGL 101 (GEF 1)3
ENTR 1023GEF (Choose from F2, F5, F6, F7 or F8)3
MATH 1243Minor or General Electives 3
GEF (Choose from F2, F5, F6, F7 or F8)3 
 15 15
Second Year
FallHoursSpringHours
ECON 202 (GEF 8)3BCOR 2993
ECON 225 or STAT 211 (GEF 8)3BCOR 3403
ENGL 102 (GEF 1)3BCOR 3503
GEF (Choose from F2, F5, F6, F7 or F8)6BCOR 3703
 HTOR 3763
 15 15
Third Year
FallHoursSpringHours
BCOR 3203BCOR 3303
BCOR 3603HTOR 3803
HTOR 4703HTOR 4723
HTOR 4713MKTG 4753
Minor or General Electives 3GEF (Choose from F2, F5, F6, F7 or F8)3
 15 15
Fourth Year
FallHoursSpringHours
BCOR 3803BCOR 4603
HTOR 4743HTOR 4803
MANG 3303HTOR 4913
GEF (Choose from F2, F5, F6, F7 or F8)3Minor or General Electives 6
Minor or General Electives 3 
 15 15
Total credit hours: 120

Major Learning Outcomes

Hospitality and Tourism Management

The objective of providing a foundational education in hospitality and tourism management at the undergraduate level cannot be realized without appropriate curricula content, effective teaching, and ultimately, learning. Within the undergraduate hospitality and tourism management major, we subscribe to the following learning goals for each of our undergraduate students:

Leadership: Graduates will be able to identify leadership traits and styles to achieve organizational goals

  • Assess the importance of management and leadership in hospitality
  • Connect people across various functional areas and being able to deal with the dynamics of individuals and teams

Operations: Graduates will be able to manage and evaluate functional systems in hospitality organizations 

  • Strategize various tasks across functional areas toward the organizational goals
  • Construct knowledge about various functional areas that lead to organizational performance

Human Skills: Graduates will be able to recognize the importance of human skills in the hospitality industry

  • Identify the elements of human skills in the hospitality industry
  • See oneself as being culturally sensitive while building interpersonal relationships with peers, customers, and others

Technology: Graduates will be able to set up and demonstrate existing and new information technologies and data in hospitality

  • Explain the importance of information technology and data in creating customer experiences in hospitality
  • Develop best practices to increase efficiency using existing and new emerging technologies in hospitality

Entrepreneurship: Graduates will be able to experiment, learn, and build products and services in hospitality

  • Recognize the importance of experimenting in both entrepreneurship and intrapreneurship in hospitality
  • Develop a proposal for a business opportunity to improve and enhance hospitality products and services 
  • Accounting
  • Economics, B.A.
  • Economics, B.S.
  • Entrepreneurship and Innovation
  • Finance
  • General Business
  • Hospitality and Tourism Management
  • Human Resource Management
  • Management Information Systems (MIS)
  • Marketing
  • Organizational Leadership
  • Supply Chain Management
  • Supply Chain Management Science

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