Entrepreneurship and Innovation

Degree Offered

  •     Bachelor of Science in Business Administration

The Entrepreneurship and Innovation major will prepare graduates for starting new ventures, as well as positions in organizations that propose, analyze, and implement entrepreneurial growth strategies. Students will learn many important topics related to business planning, managing family businesses, social entrepreneurship, managing creativity and innovation, managing risk, and entrepreneurial finance.


Students who are direct admitted to the major as first-time freshmen must possess an overall GPA of at least 2.0 and have completed the course prerequisites listed in the table below with minimum grade of C-, unless otherwise noted, to be eligible to enroll in upper-division course work. 

Students who are not direct admitted to the major (i.e. Business) will declare the major at the beginning of the semester in which they satisfy the course prerequisites listed below.  Applicants also must possess an overall GPA of at least 2.0 to be considered for admission to the major.

ACCT 201
ACCT 202
Principles of Accounting
and Principles of Accounting
CS 101Intro to Computer Applications4
ECON 201
ECON 202
Principles of Microeconomics
and Principles of Macroeconomics
ECON 225Elementary Business and Economics Statistics3
or STAT 211 Elementary Statistical Inference
ENGL 101
ENGL 102
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
or ENGL 103 Accelerated Academic Writing
Choose one of the Following:3-4
College Algebra 5-Day
College Algebra 4-Day
Pre-Calculus Mathematics
Calculus 1a with Precalculus
Choose one of the Following:3-4
Applied Calculus *
Calculus 1b with Precalculus
Calculus 1
Calculus 2
Total Hours31-33

Students who are direct admitted to the major and meet the requirements listed above are guaranteed permission to enroll in upper-division course work. The College will accommodate as many majors as resources are available.  Students who are denied admission to the major may apply for admission in a future application period or accept admission to an alternative major in the College.

Click here to view the Suggested Plan of Study

Entrepreneurship & Innovation Program Requirements

General Education FOUNDATIONS

Please use this link to view a list of courses that meet each GEF requirement.

NOTE: Some major requirements will fulfill specific GEF requirements. Please see the curriculum requirements listed below for details on which GEFs you will need to select.

General Education Foundations
F1 - Composition & Rhetoric3-6
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
Accelerated Academic Writing
F2A/F2B - Science & Technology4-6
F3 - Math & Quantitative Skills3-4
F4 - Society & Connections3
F5 - Human Inquiry & the Past3
F6 - The Arts & Creativity3
F7 - Global Studies & Diversity3
F8 - Focus (may be satisfied by completion of a minor, double major, or dual degree)9
Total Hours31-37

Please note that not all of the GEF courses are offered at all campuses. Students should consult with their advisor or academic department regarding the GEF course offerings available at their campus.

Students seeking admission to the Bachelor of Science in Business Administration, Entrepreneurship & Innovation Major offered by the College of Business and Economics (B&E) must make formal application to the program. Ideally, a student will apply for admission to the program when he/she has completed the pre-requisite coursework (listed in the table below) with a minimum grade of C- at the end of the application term, an overall GPA of at least 2.0 (B&E student 2.0, other students 2.5) and completed a minimum of 45 semester hours at the end of the application term.

Minimum Overall GPA of 2.0 is required
Pre-requisite Coursework
ACCT 201Principles of Accounting (Minimum grade of C-)3
ACCT 202Principles of Accounting (Minimum grade of C-)3
CS 101Intro to Computer Applications (Minimum grade of C-; may fulfill GEF 2A)4
ECON 201Principles of Microeconomics (Minimum grade of C-; may fulfill GEF 8)3
ECON 202Principles of Macroeconomics (Minimum grade of C-; may fulfill GEF 8)3
Select one of the following (Minimum grade of C-; may fulfill GEF 8):3
Elementary Business and Economics Statistics
Elementary Statistical Inference
Select one of the following (Minimum grade of C-; may fulfill GEF 1):3-6
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
Accelerated Academic Writing
GEF 2A, Science & Technology3
GEF 5, Human Inquiry & the Past3
GEF 6, The Arts & Creativity3
GEF 7, Global Studies & Diversity3
Select one of the following; minimum grade of D- in MATH 150, MATH 154 or MATH 155 (may fulfill GEF 3):3-8
Algebra with Applications
and Applied Calculus
Pre-Calculus Mathematics
and Calculus 1
Applied Calculus
Calculus 1a with Precalculus
and Calculus 1b with Precalculus
Calculus 1
PSYC 101Introduction to Psychology3
SOCA 101Introduction to Sociology (May fulfill GEF 4)3
Business Core coursework
BCOR 191First-Year Seminar1
BCOR 199Introduction to Business (Fulfills First Year Seminar requirement)3
BCOR 299Business Communication (Fulfills Writing and Communication Skills Requirement)3
BCOR 320Legal Environment of Business3
BCOR 330Information Systems and Technology3
BCOR 340Business Finance3
BCOR 350Principles of Marketing3
BCOR 360Supply Chain Management3
BCOR 370Managing Individuals and Teams3
BCOR 380Business Ethics3
BCOR 460Contemporary Business Strategy3
ACCT 331Managerial Accounting3
ENTR 400Fundamentals of Entrepreneurship3
ENTR 405Entrepreneurial Creativity & Innovation3
ENTR 416Social Entrepreneurship3
ENTR 420Entrepreneurial Finance3
ENTR 425Risk Assessment and Contracts3
ENTR 430Business Analysis and Planning3
ENTR 436Family Business3
ENTR 440Entrepreneurship Practicum3
ENTR 460Entrepreneurial Strategy: Managing New Entry, Innovation & Growth3
Unrestricted Electives (needed to reach 120 hours)13
Total Hours120

Suggested Plan of Study

First Year
BCOR 1993ACCT 2013
BCOR 1911ECON 201 (GEF 8)3
CS 101 (GEF 2A)4ENGL 101 (GEF 1)3
Select one of the following (GEF 3):3-4Select one of the following:3-4
 GEF (Choose from F2A, F5, F6 or F7)3
SOCA 101 (GEF 4)3 
GEF (Choose from F2A, F5, F6 or F7)3 
 17 15
Second Year
ACCT 2023BCOR 2993
ECON 202 (GEF 8)3BCOR 3303
ECON 225 (GEF 8)3BCOR 3403
ENGL 102 (GEF 1)3BCOR 3503
PSYC 1013BCOR 3703
 15 15
Third Year
BCOR 3203BCOR 3603
ACCT 3313ENTR 4163
ENTR 4003ENTR 4203
ENTR 4053GEF (Choose from F2A, F5, F6 or F7)3
GEF (Choose from F2A, F5, F6 or F7)3Minor or Unrestricted Electives3
 15 15
Fourth Year
BCOR 3803BCOR 4603
ENTR 4253ENTR 4403
ENTR 4303ENTR 4603
ENTR 4363Minor or Unrestricted Electives4
Minor or Unrestricted Electives3 
 15 13
Total credit hours: 120

Major Learning Outcomes

Entrepreneurship and innovation

The objective of providing a foundational education in entrepreneurship and innovation at the undergraduate level cannot be realized without appropriate curricula content, effective teaching, and ultimately, learning. Within the undergraduate entrepreneurship and innovation major, we subscribe to the following learning goals for each of our undergraduate students:

  • Graduates will be able to manage and evaluate organizational systems focused on the following entrepreneurial outcomes.
    • Identify organizational tasks, roles, and responsibilities of managing entrepreneurial ventures.
    • Designate the interrelationships between functional areas of entrepreneurial ventures.
    • Describe the interrelationships between resources, organizational structure, and strategies utilized to create and grow entrepreneurial ventures.
    • Demonstrate an understanding of entrepreneurial phenomena across organizational contexts, including start-ups, small and medium sized enterprises, family businesses, and corporate ventures.
    • Prescribe effective practices in identifying and exploiting entrepreneurial opportunities.
    • Identify alternative ways to market a new product or service that contribute to the growth of an entrepreneurial venture.
    • Assess entrepreneurial opportunities using financial methods.
  • Graduates will be able to think critically and solve problems in entrepreneurial ventures.
  • Graduates will be able to deal with the dynamics of individuals and teams within organizations and to motivate, lead, and inspire employees toward achieving organizational goals.
  • Graduates will be able to use computer and information technology in solving problems and perform functions commonly seen in managing businesses and other organizations.
  • Graduates will be able to effectively communicate recommendations to management and other constituencies, orally and in writing.
  • Graduates will have knowledge of business disciplines: accounting, finance, management, management information systems, and marketing.

ENTR 293. Special Topics. 1-6 Hours.

PR: Consent. Investigation of topics not covered in regularly scheduled courses.

ENTR 300. Creativity and Idea Generation. 3 Hours.

This course is about enhancing your personal creativity: seeing what others do not see, thinking what others do not think; coming up with new ideas.

ENTR 340. Survey of Entrepreneurship. 3 Hours.

PR: BUSA 202 or ACCT 201. This course offers a study of the concepts necessary to become a successful small business entrepreneur. The course work includes practical application of marketing and management skills.

ENTR 380. Survey of Business Planning. 3 Hours.

PR: ENTR 340. This course will provide the student with an in-depth understanding of the issues involved in the planning and creation of a new venture. The student will be exposed to the various roles of the entrepreneur.

ENTR 400. Fundamentals of Entrepreneurship. 3 Hours.

PR or CONC: BCOR 350 and BCOR 370. Fundamental principles and practices related to entrepreneurship. Focuses on areas such as leadership, motivation, human resource management as they apply to entrepreneurship.

ENTR 405. Entrepreneurial Creativity & Innovation. 3 Hours.

This course offers an in-depth study of theories and models of creativity to solve problems and identify opportunities in entrepreneurial business contexts. Students will synthesize their course experiences and develop a set of creative business ideas, which will be incorporated into feasibility assessments, financial analyses, and business plans in subsequent entrepreneurship major courses.

ENTR 415. Entrepreneurship in Action. 3 Hours.

PR: ENTR 335. This course focuses strategy formation/implementation for an entrepreneurial business. Students will participate in a simulated real world experience in managing an entrepreneurial business enterprise.

ENTR 416. Social Entrepreneurship. 3 Hours.

PR: ENTR 400. This course will expose students to the topics and concepts in the emerging field of social entrepreneurship. The primary topic - how social entrepreneurs use business models to create sustainable enterprises.

ENTR 420. Entrepreneurial Finance. 3 Hours.

PR: (BCOR 340 or FIN 325) and (ENTR 400 or SBEN 310) and (ACCT 331 or FIN 320 or ACCT 431). Fundamental principles and practices in finance related to entrepreneurship. Focuses on areas such as accounting, budgeting, and financial management as they apply to entrepreneurship.

ENTR 425. Risk Assessment and Contracts. 3 Hours.

PR or CONC: ENTR 420. This course teaches students to assess risks in entrepreneurial enterprises that lead to business failures. Students will learn to develop business models, implement operational strategies, and structure legal agreements that mitigate exposure to risk in new ventures and emerging growth entities.

ENTR 430. Business Analysis and Planning. 3 Hours.

PR: ENTR 420 or SBEN 410. This course addresses the unique entrepreneurial experience of conceiving, evaluating and developing a full business plan for a new small business start up through the appropriate concepts and methodologies.

ENTR 436. Family Business. 3 Hours.

PR: ENTR 400. This class focuses on the different aspects of family businesses that facilitate competitive advantage while maintaining ethical and socially responsible principles. The objectives of this course are to create an awareness of family business issues, understand the role of familial relationships in a business context, and develop critical thinking skills in the context of family business challenges.

ENTR 440. Entrepreneurship Practicum. 3 Hours.

PR: ENTR 430 or. SBEN 438. This course provides practical experience in the development of formal policies and procedures and solutions to address identified business issues in a small business or entrepreneurial environment.

ENTR 460. Entrepreneurial Strategy: Managing New Entry, Innovation & Growth. 3 Hours.

PR or CONC: ENTR 440. This course will incorporate concepts from strategy and organizational design to address how entrepreneurs can strategically manage new entry, innovation, and growth.

ENTR 489. Student Business Plan Competition. 3 Hours.

This course provides an in-depth instruction on writing a comprehensive business plan and presenting the plan to a group of potential investors. Only current finalists competing in the student business plan competition are eligible to enroll.

ENTR 491. Professional Field Experience. 1-18 Hours.

PR: Consent. (May be repeated up to a maximum of 18 hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development.

ENTR 492. Directed Study. 1-3 Hours.

Directed study, reading, and/or research.

ENTR 493. Special Topics. 1-6 Hours.

PR: Consent. Investigation of topics not covered in regularly scheduled courses.

ENTR 495. Independent Study. 1-6 Hours.



  • Abhishek Srivistava - Ph.D. (University of Maryland, College Park)


  • Jodi Goodman - Ph.D. (Georgia Institute of Technology)
    Entrepreneurship practicum

Associate professor

  • Curt Moore - Ph.D. (Texas Tech University)
    Entrepreneurial finance, Entrepreneurial strategy

Director, BrickStreet Center for Innovation and Entrepreneurship

  • Steve Cutright - M.B.A. (West Virginia University)
    Business analysis and planning

Teaching Assistant Professor

  • Thomas Zeni - Ph.D. (University of Oklahoma, Norman)
    Entrepreneurial creativity and innovation