Strategic Social Media

Minor Code - U124

Students in college and units outside of the College of Media may earn a minor in strategic social media by completing the following courses and meeting the requirements as stated below. The strategic social media minor is not available to students in the College of Media unless they are pursuing the College’s multidisciplinary studies major or are pursuing it as an optional secondary minor. (A primary minor must be earned from a unit outside of the College of Media to be eligible to graduate.) The majority of courses for the strategic social media minor are offered exclusively online and may require summer enrollment (additional online course fees may apply).

To earn a minor in strategic social media, a student must earn a minimum overall GPA of 2.0 in all courses required for the minor. However, College of Media MDS students must earn at least a C- in every course in the minor.

Students who double or triple minor in any two or three College of Media minors may only count each course towards one specific minor.  In the case of overlapping curricula, students must replace the redundant course(s) with one of the College of Media’s online 200-level or higher open-enrollment courses.

JRL 101Media and Society3
Select 1 of the following:3
Advertising and Society
Principles of Advertising
Introduction to Public Relations
JRL 432Social Media Strategy3
JRL 433Social Media Applications3
JRL 434Social Media Campaigns3
Total Hours15