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ADVĀ 215. Principles of Advertising. 3 Hours.

(Open to all University students.) An introduction to all sides of the advertising field and to the process, quantitative, strategic and aesthetic, by which the sales message is planned, produced and delivered. This is the first advertising course for advertising majors and must be taken as a pre-requisite for other courses in the sequence.

Multidisciplinary Studies

...program, ADV 215, PR 215, and/or STCM 215 may be substituted as equivalent 215...