Degree Offered
- Master of Science
Nature of the Program
WVU’s fully online, 30-hour Master of Science in Artificial Intelligence Marketing is designed for forward-thinking professionals ready to lead at the intersection of marketing and AI. This pioneering program addresses a critical gap in higher education by bridging graduate-level marketing education with the growing demand for AI expertise in the workforce. Our dynamic, future-focused curriculum empowers students to explore how AI can be strategically integrated across all functions of marketing—from consumer insights and campaign optimization to digital media automation and personalization.
This cutting-edge program is delivered fully online in an asynchronous format, allowing students to participate from anywhere in the world. Each course includes experiential learning components, ensuring practical, real-world application of AI-assisted marketing strategies. In addition, students will complete two immersive, project-based courses where they serve as consultants, using AI technology to solve real marketing challenges for actual companies. Graduates from this program are equipped with AI knowledge and skills that help them stand out in the job market and develop into next generations of marketing and business leaders.
Academic Standards
In addition to the University’s academic and professional standards, students enrolled in a John Chambers College of Business and Economics master’s degree program must also abide by the following standards:
- Students must have a minimum cumulative GPA of 3.0 to earn a degree from their graduate program, without exception.
- A student who cannot mathematically meet the 3.0 GPA requirement to successfully complete the degree, within a reasonable period of time (as defined by the Program Coordinator or designee), will be dismissed from their academic program. Visit the Probation, Suspension, and Dismissal section of the University’s Graduate Catalog for more information about this topic.
- Students must follow the professional standards established by their college, degree program and/or department. A student who violates the established professional standards may be placed on probation, suspended, or dismissed from their program.
- A student whose cumulative GPA falls below 3.0 will automatically be placed on academic probation.
- A student will be dismissed from their program if their GPA is not raised to 3.0 by the end of their subsequent semester of enrollment.
- A student will be dismissed from their program if they earn a letter grade below C- in more than one required course.
- A student who earns a letter grade of D or F in any required course must repeat the course and earn a minimum letter grade of C-.
- Any grade earned in a repeated course at the graduate level is included in the calculation of a student’s overall and major GPA, along with the original grade earned in the course. Additionally, the original grade earned in the course will remain on the student’s academic transcript/permanent record. Visit the Grades section of the University Graduate Catalog for more information about this topic.
Any exceptions to the above standards must be approved in writing by the Associate Dean for Graduate Programs and the Program Coordinator.
Admissions for 2027-2028
The Admissions Committee is made up of John Chambers College of Business and Economics faculty. The Committee reviews applications holistically and will admit students based on strength of their admissions application and potential to succeed in this program.
To apply, applicants must submit:
1) a completed application - https://graduateadmissions.wvu.edu/how-to-apply/first-time-graduate-applicant
2) application fee
3) up-to-date academic transcripts from all prior undergraduate and graduate institutions
4) an up-to-date resume showing prior work experience
International Applicants are required to submit a TOEFL, IELTS, or Duolingo score. Visit English Language Proficiency Requirements | Graduate Admissions | West Virginia University for specific information.
WVU cannot accept scans, uploads, faxes, or unverified photocopies of transcripts as official.
Graduate degree-seeking applicants must send their official transcript from the undergraduate institution that granted the bachelor’s degree. It is preferred that official transcripts be sent via an online, secure service such as National Student Clearinghouse, or Parchment to graduateadmissions@mail.wvu.edu. Alternatively, sealed, untampered, physical official transcripts can be sent to:
WVU Graduate Admissions
1 Waterfront Place
P.O. Box 6009
Morgantown, WV 26506
International applicants and applicants using express mail, use the address below:
WVU International Admissions
1 Waterfront Place
P.O. Box 6009
Morgantown, WV 26506
Major Code: 2131
Program Requirements
All graduate programs in the John Chambers College of Business and Economics require that enrolled students maintain a minimum cumulative GPA of 3.0 in coursework applied toward their degree program, as outlined in the specific academic program of study. Students must also have a minimum cumulative GPA of 3.0 to earn a graduate degree from their respective program.
| Code | Title | Hours |
|---|---|---|
| MKTG 415 | Customer Relationship Marketing | 3 |
| MKTG 435 | Artificial Intelligence and Its Application in Marketing | 3 |
| MKTG 475 | Social Media and Marketing | 3 |
| MKTG 510 | AI and Marketing Research | 3 |
| MKTG 515 | AI and Consumer Behavior | 3 |
| MKTG 520 | AI in Sales | 3 |
| MKTG 525 | AI Marketing Project 1 | 3 |
| MKTG 530 | Digitally Mediated UX | 3 |
| MKTG 540 | AI Ethics | 3 |
| MKTG 545 | AI Marketing Project 2 | 3 |
| Total Hours | 30 | |
Suggested Plan of Study
| First Year | |||||
|---|---|---|---|---|---|
| Fall | Hours | Spring | Hours | Summer | Hours |
| MKTG 415 | 3 | MKTG 520 | 3 | MKTG 540 | 3 |
| MKTG 435 | 3 | MKTG 475 | 3 | MKTG 545 | 3 |
| MKTG 510 | 3 | MKTG 525 | 3 | ||
| MKTG 515 | 3 | MKTG 530 | 3 | ||
| 12 | 12 | 6 | |||
| Total credit hours: 30 | |||||
Degree Progress
The department of Marketing requires satisfactory completion of all curriculum requirements as defined in the graduate catalog. Students who are either not making adequate degree progress or who are failing to uphold professional standards may receive notice of probation or dismissal. Students may be notified of academic consequences outside of routine evaluation processes if an issue must be addressed immediately.
The graduate handbook will be distributed via email no later than the first day of classes of the Fall semester.
Satisfactory Progress
- To be in good standing, a student must maintain a cumulative and program GPA of 3.0.
- A student who falls below a 3.0 GPA will be placed on probation for a semester.
- Probation is lifted when students are back in good standing or have made enough satisfactory progress toward graduation.
- Students who cannot mathematically achieve the required GPA or who can no longer make progress toward graduation may be dismissed.
Major Learning Outcomes
AI Marketing
- Students can demonstrate AI application sin core marketing functions such as social media, professional selling, communications, and promotions. (MKTG 525, MKTG 520, MKTG 530, and MKTG 545
- Students will be able to adopt AI technology to conduct, analyze, and interpret marketing research. (MKTG 510)
- Students will be able to use AI technology to describe the major types of consumer buying behavior, understand the stages in the buyer decision process and how the firms' marketing strategy and marketing mix must evolve and adapt to match consumer behavior. (MKTG 515)
- Students will be able to apply AI technology in customer relationship management. (MKTG 415 and MKTG 535)
- Students will be able to demonstrate the ability to use AI technology to develop marketing strategies based on product, price, place and promotion objectives. (MKTG 435, MKTG 530, and MKTG 545)
- Students will be able to evaluate and assess the legal, ethical, and social responsibility ramifications of AI-assisted marketing strategies. (MKTG 540)