Sport Management

Bachelor of Science in Sport Management

Since the WVU Sport Management undergraduate curriculum was created in 1981, it has prepared students for careers in professional sport, intercollegiate athletics, sport facilities, and many other sport-related businesses.

The curriculum has received national and international recognition as one of the best of its kind.  Students are required to complete a minimum of three credit hours of internship.  This “hands-on” experience is mutually beneficial, as the internship provides the student an opportunity to learn the sport business while the sport organization evaluates a potential future employee.  In essence, the internship has become the cornerstone of a student’s learning experience.  The curriculum is multidisciplinary. Students are required to complete courses from many other schools and colleges across campus including Journalism, Communications, Business and Economics, and Arts and Sciences.  There are five full-time faculty dedicated to making your academic experiences within the College of Physical Activity and Sport Sciences the best they can possibly be.


Admission into the Program

To Apply for Admission:

  • Students must complete the admission application, which can be found on the CPASS web site, by the October 1 deadline. 
  • The following pre-requisite courses must be completed by the end of the fall semester in which the student is applying: ENGL 101, Math requirement, COMM 100 and COMM 102 OR COMM 104, SM 167 (grade of "B" or higher), JRL 101, BUSA 202, or ECON 201.   In addition to these 18 hours of coursework, students must complete an additional 27credits of GEF or approved elective courses.
  • Students must have a minimum GPA of 2.5 and complete the application form. 
  • A direct admission option is available to high achieving students coming from high school.  Please see below for the criteria.

Note: All students enrolled in sport management must earn a grade of C or better in applied and foundation requirements unless otherwise noted.  A minimum 2.5 GPA and formal application are required for admission into the sport management program. All students must earn a minimum of 120 hours in order to graduate.

A maximum of sixty students will be admitted each year from the pool of applicants to a traditional fall/spring cohort.  These students will begin taking sport management coursework during the fall semester of the following year.  The sixty applicants with the highest GPA and who minimally meet or exceed the aforementioned admission criteria will be accepted each year into this traditional four-year program cohort. 

Depending upon demand, the program will try to offer a 3-year summer cohort.  Students who were admitted to the traditional (first 60) cohort would have the opportunity  to opt into a three-year summer cohort (maximum of twenty students).  Students not admitted to the traditional program but meet the minimal criteria will have an opportunity for admission into the 3-year summer cohort until all seats are filled.  A minimum of twelve students must be accepted for admission into the summer cohort for it to run.    Applicants who meet or exceed the admission criteria are not guaranteed admission into either track of the program. 

Direct Admission Criteria

High school students who have earned a overall gpa of a 3.50 and scores of 1100 total on SAT or 24 ACT composite.  There is no application to the direct admission program.  Students who meet the criteria will automatically be put into this program.  Students will need to complete all pre-requisite  requirements but have a guaranteed spot should they meet all minimum required criteria.

The College of Physical Activity and Sport Sciences uses theadmission requirements ofWVU.

General Education FOUNDATIONS

Please use this link to view a list of courses that meet each GEF requirement.

NOTE: Some major requirements will fulfill specific GEF requirements. Please see the curriculum requirements listed below for details on which GEFs you will need to select.

General Education Foundations
F1 - Composition & Rhetoric3-6
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
Accelerated Academic Writing
F2A/F2B - Science & Technology4-6
F3 - Math & Quantitative Skills3-4
F4 - Society & Connections3
F5 - Human Inquiry & the Past3
F6 - The Arts & Creativity3
F7 - Global Studies & Diversity3
F8 - Focus (may be satisfied by completion of a minor, double major, or dual degree)9
Total Hours31-37

Curriculum Requirements

A grade of C- or higher must be earned in all courses unless otherwise noted.
A minimum GPA of 2.5 is required in all courses.
GEF 1, 2, 5, & 6 (may vary depending on overlap)12
WVUE 191First Year Seminar1
Pre-major Requirements
ENGL 101Introduction to Composition and Rhetoric (Minimum grade of C-)3
COMM 100
COMM 102
Principles of Human Communication
and Human Communication in the Interpersonal Context (GEF 8)
or COMM 104 Public Communication
ECON 201Principles of Microeconomics (GEF 4)3
or BUSA 202 Survey of Accounting
JRL 101Media and Society (GEF 8)3
Select one of the following (GEF 3):3
Intro Concepts Of Mathematics
College Algebra 5-Day
College Algebra 4-Day
SM 167Introduction to Sport Management (B- or higher)3
Applied Area Requirements
SEP 271Sport in American Society3
SEP 272Psychological Perspectives of Sport (GEF 8)3
SM 340Sport Governance3
SM 345Technology in Sport Management2
SM 350Leadership in Sport Management2
SM 355Orientation in Sport Management1
SM 370Sport Finance and Economics3
SM 375Sport in the Global Market (GEF 7)3
SM 380History and Philosophy of Sport3
SM 385Sport Economics3
SM 425Facility Planning3
SM 426Liability in Sport3
SM 485Sport Management3
SM 486Sport Marketing3
SM 487Issues in Sport Studies (Fulfills Writng and Communication Skills Requirement & Capstone)3
SM 491Professional Field Experience (3 hour required)3
BUSA 202Survey of Accounting (whichever was not completed to satisfy pre-major requirements)3
or ECON 201 Principles of Microeconomics
CS 101Intro to Computer Applications (GEF 2)4
COMM 306Human Communication in Organizations and Institutions3
BUSA 320Survey of Management3
BUSA 330Survey of Marketing3
PR 215Introduction to Public Relations3
Advisor Approved Electives6
Minor Courses or Free Electives20
Total Hours120

Advisor Approved Electives

SM 275The Olympic Games3
ACE 256Principles and Problems of Coaching3
ADV 215Principles of Advertising3
BUSA 310Survey of Business Law3
BUSA 340Survey of Finance3
COMM 316Intercultural Communication3
COMM 335Social Media in the Workplace3
COMM 404Persuasion3
DISB 385Disability and Society3
DSGN 140Sustainable Living3
DSGN 280Sustainable Design and Development3
DSGN 340Design for Energy Efficiency3
ECON 202Principles of Macroeconomics3
HTOR 376Hospitality & Tourism Leadership3
JRL 210Visual Journalism and New Media3
JRL 225Media Tools & Applications3
JRL 412Sport Journalism3
LDR 201Principles of Leadership3
LDR 330Leadership and Athletics3
MANG 330Human Resource Management Fundamentals3
MKTG 315Buyer Behavior3
MKTG 320Personal Selling 13
PHIL 212Philosophy of Sport3
POLS 240Introduction to Public Administration3
RPTR 142Introduction to Recreation, Parks and Tourism2
RPTR 335Management in Recreation, Parks and Tourism Organizations3
SOWK 147Human Diversity3

Suggested Plan of Study

First Year
ENGL 101 (GEF 1)3Select one of the following (GEF 3):3
SM 1673 
JRL 101 (GEF 8)3 
COMM 100
COMM 102 (GEF 8)
WVUE 191 (University Requirement)1SEP 2713
Elective or Minor Course3CS 101 (GEF 2)4
 GEF 5 3
 Elective or Minor course3
 16 16
Second Year
ENGL 102 (GEF 1)3ECON 201 or BUSA 202 (GEF 4)3
SEP 272 (GEF 8)3GEF 6 3
BUSA 2023COMM 3063
PR 2153Elective (Advisor Approved)3
GEF 2 3Elective or Minor Course3
 15 15
Third Year
SM 3403BUSA 3303
SM 3853SM 3703
BUSA 3203SM 375 (GEF 7)3
SM 3452SM 3803
SM 3551SM 3502
Elective (Advisor Approved)3 
 15 14
Fourth Year
SM 4253SM 4263
SM 4853SM 4913
SM 4873SM 4863
Electives or Minor courses6Elective or Minor Course5
 15 14
Total credit hours: 120

Major Learning Goals

Sport Management

The goal of the program is for students to graduate with the essential skills and knowledge necessary to prepare them for a career in the field of sport management or continued studies at the graduate level.

  • Content Knowledge - Students will demonstrate knowledge and disciplinary concepts related to sport management.
  • Reflection and Critical Thinking - Students will demonstrate reflection and critical thinking in order to refine professional knowledge and practice.
  • Programming and Assessment - Students will demonstrate evidence-based knowledge and skills (and best practices) for assessing needs and for designing, implementing and evaluating sport related settings/organizations.
  • Professionalism and Ethics - Students will demonstrate professional behaviors, including commitment to excellence, valuing diversity and collaboration, service to others, techniques for lifelong learning.
  • Technology - Students will be able to demonstrate the use of different forms of technology to allow them to function effectively within a sport management setting.


SM 167. Introduction to Sport Management. 3 Hours.

Overview of the sport management profession including career opportunities, critical current issues.trends, professional standards and the professional organizations.

SM 275. The Olympic Games. 3 Hours.

An examination of the historical development of the Olympic Games from the Greek classic period (500 B.C.) to the games of the XXVI Olympiad of Atlanta in 1996.

SM 293A-B. Special Topics. 1-6 Hours.

PR: Consent. Investigation of topics not covered in regularly scheduled courses.

SM 340. Sport Governance. 3 Hours.

This course examines how sport organizations interact and coordinate with numerous policy actors to facilitate and coordinate the mechanisms of governance.

SM 345. Technology in Sport Management. 2 Hours.

PR: Majors only. This course provides an understanding of the technological concepts and principles relevant to sport management and provides student with practical experiences in the use of emerging technologies in the field.

SM 350. Leadership in Sport Management. 2 Hours.

PR: Majors only. The purpose of this course is to identify the fundamental leadership behaviors in sport management. This course provides sport management students the opportunity to explore current leadership theories and practices in sport.

SM 355. Orientation in Sport Management. 1 Hour.

PR: Majors only. In this course students will identify and develop the skill sets necessary for successful completion of an internship in sport management.

SM 370. Sport Finance and Economics. 3 Hours.

The purpose of this course is to provide financial and economic overview of professional, collegiate and recreational sports. Students will learn financial structures of sport organizations and various economic principles applied to the sport industry.

SM 375. Sport in the Global Market. 3 Hours.

An examination of the role of sports within the broader process of globalization. Its impact on culture, politics, economics and how these influences shape today's sport.

SM 380. History and Philosophy of Sport. 3 Hours.

This course is designed to acquaint students with philosophical issues related to sport and sport management and with individuals and events that helped shape the history of sport.

SM 385. Sport Economics. 3 Hours.

Provides an understanding of the economic concepts and principles relevant to the sport industry. Provides the opportunity to apply the concepts and principles in a practical manner within a variety of different sport settings.

SM 425. Facility Planning. 3 Hours.

PR: Consent. An in-depth study of sport facilities, including planning, design, liability and facility management concepts and evaluation.

SM 426. Liability in Sport. 3 Hours.

An overview of the legal system as it applies to sport, including contracts, tort law, drug testing, types of athletes, product liability, and legal duties of coaches, facilities supervisors, and athletic directors.

SM 485. Sport Management. 3 Hours.

PR: Senior standing. The study of management principles as they relate to sport organizations. The analysis includes specific references to planning, organizing, leading and evaluating functions of management in sport.

SM 486. Sport Marketing. 3 Hours.

PR: Senior Standing. The study of marketing principles as they relate to sport organizations. Specific attention is focused on the marketing planning process, marketing informational systems, and internal marketing.

SM 487. Issues in Sport Studies. 3 Hours.

PR: SEP 271 and ENGL 101 and ENGL 102 and junior standing. An in-depth analysis of critical issues impacting sport and the sport industry.

SM 490. Teaching Practicum. 1-3 Hours.

PR: Consent. Teaching practice as a tutor or assistant.

SM 491. Professional Field Experience. 1-18 Hours.

PR: Consent. (May be repeated up to a maximum of 18 hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development.

SM 492. Directed Study. 1-3 Hours.

Directed study, reading, and/or research.

SM 493A-Z. Special Topics. 1-6 Hours.

PR: Consent. Investigation of topics not covered in regularly scheduled courses.

SM 494A-Z. Seminar. 1-6 Hours.

PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

SM 495. Independent Study. 1-6 Hours.

Faculty supervised study of topics not available through regular course offerings.

SM 496. Senior Thesis. 1-3 Hours.

PR: Consent.

SM 498. Honors. 1-3 Hours.

PR: Students in Honors Program and consent by the honors director. Independent reading, study or research.


Associate Professors

  • Gonzalo Bravo - Ph.D. (Ohio State University)
  • Dennis Floyd Jones - Ph.D. (University of Pittsburgh)
  • Cindy Lee - PhD (Ohio State University)


  • Zachary Eckert - M.S. (West Virginia University)
  • Terri Howes - M.S. (West Virginia University)
  • Christopher Miller - JD (West Virginia University)
  • C. Richard Wilson - M.S. (West Virginia University)
  • Tyler Wilson - M.S. (West Virginia University)

Associate Teaching Professor

  • Gary Lhotsky - Ed.D. (Florida State University)