Sport Management

Bachelor of Science in Sport Management

Since the WVU Sport Management undergraduate curriculum was created in 1981, it has prepared students for careers in professional sport, intercollegiate athletics, sport facilities, and many other sport-related businesses.

The curriculum has received national and international recognition as one of the best of its kind.  Students are required to complete a minimum of three credit hours of internship.  This “hands-on” experience is mutually beneficial, as the internship provides the student an opportunity to learn the sport business while the sport organization evaluates a potential future employee.  In essence, the internship has become the cornerstone of a student’s learning experience.  The curriculum is multidisciplinary. Students are required to complete courses from many other schools and colleges across campus including Journalism, Communications, Business and Economics, and Arts and Sciences.  There are four full-time faculty dedicated to making your academic experiences within the College of Physical Activity and Sport Sciences the best they can possibly be.

Admission into the Program

To Apply for Admission:

  • Students are able to apply to the major during the second semester of their freshman year.
  • To apply, students must complete the admission application, which can be found on the CPASS web site, by the March 1 deadline. Final admissions decisions will occur after Spring semester grades have been submitted.
  • The following pre-requisite courses must be completed by the end of the spring semester in which the student is applying: Nine credits from the following list of courses ENGL 101, ECON 201 or BUSA 202, and SM 167 (Grade of "B" or higher), and three credits in Math requirement, COMM 100/COMM 102 OR COMM 104, and JRL 101.   In addition to these 15 hours of required coursework, students must complete an additional 15 credits of GEF or approved elective courses for a total of 30 credits.
  • Students must have a minimum GPA of 2.5 and complete the application form. 
  • A direct admission option is available to high achieving students coming from high school.  Please see below for the criteria.

Note: All students enrolled in sport management must earn a grade of C or better in all required courses unless otherwise noted.  A minimum 2.5 GPA and formal application are required for admission into the sport management program. All students must earn a minimum of 120 hours in order to graduate.

A maximum of sixty students will be admitted each year from the pool of applicants to a traditional fall/spring cohort.  These students will begin taking sport management coursework during the fall semester of the following year.  The sixty applicants with the highest GPA and who minimally meet or exceed the aforementioned admission criteria will be accepted each year into this cohort. 

Direct Admission Criteria

High school students who have earned a overall gpa of a 3.50 and scores of 1100 total on SAT or 24 ACT composite.  There is no application to the direct admission program, but students will be asked to complete a form to show continued interest in the program.  Students will need to complete all pre-requisite requirements to have a guaranteed spot in the program.

The College of Physical Activity and Sport Sciences uses the admission requirements of WVU.

Click here to view the Suggested Plan of Study

General Education FOUNDATIONS

Please use this link to view a list of courses that meet each GEF requirement.

NOTE: Some major requirements will fulfill specific GEF requirements. Please see the curriculum requirements listed below for details on which GEFs you will need to select.

General Education Foundations
F1 - Composition & Rhetoric3-6
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
Accelerated Academic Writing
F2A/F2B - Science & Technology4-6
F3 - Math & Quantitative Skills3-4
F4 - Society & Connections3
F5 - Human Inquiry & the Past3
F6 - The Arts & Creativity3
F7 - Global Studies & Diversity3
F8 - Focus (may be satisfied by completion of a minor, double major, or dual degree)9
Total Hours31-37

Please note that not all of the GEF courses are offered at all campuses. Students should consult with their advisor or academic department regarding the GEF course offerings available at their campus.

Curriculum Requirements

A grade of C- or higher must be earned in all courses unless otherwise noted.
A minimum GPA of 2.5 is required in all courses.
GEF 1, 2, 5, & 6 (may vary depending on overlap)12
WVUE 191First Year Seminar1
Pre-major Requirements
ENGL 101Introduction to Composition and Rhetoric (Minimum grade of C-)3
COMM 100
COMM 102
Principles of Human Communication
and Human Communication in the Interpersonal Context (GEF 8)
or COMM 104 Public Communication
ECON 201Principles of Microeconomics (GEF 4) *3
or BUSA 202 Survey of Accounting
JRL 101Media and Society (GEF 8)3
Select one of the following (GEF 3):3
Intro Concepts Of Mathematics
College Algebra 5-Day
College Algebra 4-Day
SM 167Introduction to Sport Management (B- or higher)3
Applied Area Requirements
SEP 271Sport in American Society3
SEP 272Psychological Perspectives of Sport (GEF 8)3
SM 340Sport Governance3
SM 345Technology in Sport Management2
SM 350Leadership in Sport Management2
SM 355Orientation in Sport Management1
SM 370Sport Finance and Economics3
SM 375Sport in the Global Market (GEF 7)3
SM 380History and Philosophy of Sport3
SM 387Issues in Sport Studies (Fulfills Writng and Communication Skills Requirement)3
SM 425Sport Facility and Event Management3
SM 426Liability in Sport3
SM 485Sport Management3
SM 486Sport Marketing & Sales3
SM 491Professional Field Experience (3 hour required)3
BUSA 202Survey of Accounting (whichever was not completed to satisfy pre-major requirements) *3
or ECON 201 Principles of Microeconomics
CS 101Intro to Computer Applications (GEF 2)4
COMM 306Organizational Communication3
BUSA 320Survey of Management3
BUSA 330Survey of Marketing3
PR 215Introduction to Public Relations3
Advisor Approved Electives6
Minor Courses or Free Electives23
Total Hours120

Students must take (ECON 201 or BUSA 201) and BUSA 202.

Advisor Approved Electives

SM 275The Olympic Games3
ACE 256Principles and Problems of Coaching3
ADV 215Principles of Advertising3
BUSA 310Survey of Business Law3
BUSA 340Survey of Finance3
COMM 316Intercultural Communication3
COMM 335Social Media in the Workplace3
COMM 404Persuasion3
DISB 385Disability and Society3
DSGN 140Sustainable Living3
DSGN 280Sustainable Design and Development3
DSGN 340Design for Energy Efficiency3
ECON 202Principles of Macroeconomics3
HTOR 376Hospitality & Tourism Leadership3
JRL 210Visual Journalism and New Media3
JRL 225Media Tools & Applications3
JRL 412Sport Journalism3
LDR 201Principles of Leadership3
LDR 330Leadership and Athletics3
MANG 330Human Resource Management Fundamentals3
MKTG 315Buyer Behavior3
MKTG 320Personal Selling 13
PHIL 212Philosophy of Sport3
POLS 240Introduction to Public Administration3
RPTR 142Introduction to Recreation, Parks and Tourism2
RPTR 335Management in Recreation, Parks and Tourism Organizations3
SOWK 147Human Diversity3

Suggested Plan of Study

First Year
ENGL 101 (GEF 1)3Select one of the following (GEF 3):3
Select one of the following (GEF 8):3 
JRL 101 (GEF 8)3ECON 201 or BUSA 2023
SM 1673CS 101 (GEF 2)4
WVUE 191 (University Requirement)1PR 2153
GEF 63SEP 2713
 16 16
Second Year
ENGL 102 (GEF 1)3BUSA 3303
ECON 201 or BUSA 2023COMM 3063
SEP 272 (GEF 8)3SEP 2723
Approved Elective SM 3502
GEF 2 3SM 3803
GEF 53Elective or Minor Course3
 15 17
Third Year
BUSA 3203SM 3703
SM 3403SM 375 (GEF 7)3
SM 3452Approved Elective3
SM 3551Elective or Minor Course3
Elective or Minor Course3Elective or Minor Course3
Elective or Minor Course3 
 15 15
Fourth Year
SM 3873SM 4863
SM 4253SM 4913
SM 4263Elective or Minor Course3
SM 4853Elective or Minor Course2
Elective or Minor Course3 
 15 11
Total credit hours: 120

Major Learning Goals

Sport Management

The goal of the program is for students to graduate with the essential skills and knowledge necessary to prepare them for a career in the field of sport management or continued studies at the graduate level.

  • Content Knowledge - Students will demonstrate knowledge and disciplinary concepts related to sport management.
  • Reflection and Critical Thinking - Students will demonstrate reflection and critical thinking in order to refine professional knowledge and practice.
  • Programming and Assessment - Students will demonstrate evidence-based knowledge and skills (and best practices) for assessing needs and for designing, implementing and evaluating sport related settings/organizations.
  • Professionalism and Ethics - Students will demonstrate professional behaviors, including commitment to excellence, valuing diversity and collaboration, service to others, techniques for lifelong learning.
  • Technology - Students will be able to demonstrate the use of different forms of technology to allow them to function effectively within a sport management setting.

SM 167. Introduction to Sport Management. 3 Hours.

Overview of the sport management profession including career opportunities, critical current issues.trends, professional standards and the professional organizations.

SM 225. Practicum in Collegiate Athletics. 2 Hours.

PR: SM 167. This course provides students with the opportunity to gain supervised experience working in collegiate athletics. Students learn about the operations of the many units of a collegiate athletic department. Students are then then placed within one or more units of a collegiate athletic department to work under the supervision of a professional within that unit.

SM 275. The Olympic Games. 3 Hours.

An examination of the historical development of the Olympic Games from the Greek classic period (500 B.C.) to the games of the XXVI Olympiad of Atlanta in 1996.

SM 293. Special Topics. 1-6 Hours.

PR: Consent. Investigation of topics not covered in regularly scheduled courses.

SM 340. Sport Governance. 3 Hours.

This course examines how sport organizations interact and coordinate with numerous policy actors to facilitate and coordinate the mechanisms of governance.

SM 345. Technology in Sport Management. 2 Hours.

PR: Majors only. This course provides an understanding of the technological concepts and principles relevant to sport management and provides student with practical experiences in the use of emerging technologies in the field.

SM 350. Leadership in Sport Management. 2 Hours.

PR: Majors only. The purpose of this course is to identify the fundamental leadership behaviors in sport management. This course provides sport management students the opportunity to explore current leadership theories and practices in sport.

SM 355. Orientation in Sport Management. 1 Hour.

PR: Majors only. In this course students will identify and develop the skill sets necessary for successful completion of an internship in sport management.

SM 370. Sport Finance and Economics. 3 Hours.

The purpose of this course is to provide financial and economic overview of professional, collegiate and recreational sports. Students will learn financial structures of sport organizations and various economic principles applied to the sport industry.

SM 375. Sport in the Global Market. 3 Hours.

An examination of the role of sports within the broader process of globalization. Its impact on culture, politics, economics and how these influences shape today's sport.

SM 380. History and Philosophy of Sport. 3 Hours.

This course is designed to acquaint students with philosophical issues related to sport and sport management and with individuals and events that helped shape the history of sport.

SM 387. Issues in Sport Studies. 3 Hours.

PR: ENGL 102. An in-depth analysis of critical issues impacting sport and the sport industry.

SM 425. Sport Facility and Event Management. 3 Hours.

PR: Consent. This course is designed to inform students of the principles and practice of planning, funding, and managing of sport facilities and event management.

SM 426. Liability in Sport. 3 Hours.

An overview of the legal system as it applies to sport, including contracts, tort law, drug testing, types of athletes, product liability, and legal duties of coaches, facilities supervisors, and athletic directors.

SM 485. Sport Management. 3 Hours.

PR: Senior standing. The study of management principles as they relate to sport organizations. The analysis includes specific references to planning, organizing, leading and evaluating functions of management in sport.

SM 486. Sport Marketing & Sales. 3 Hours.

PR: BUSA 215 and BUSA 320 and SM 387 and SM 485 and Senior Standing. The study of marketing principles as they relate to sport organizations. Specific attention is focused on the marketing planning process, marketing informational systems, and internal marketing.

SM 490. Teaching Practicum. 1-3 Hours.

PR: Consent. Teaching practice as a tutor or assistant.

SM 491. Professional Field Experience. 1-18 Hours.

PR: Consent. (May be repeated up to a maximum of 18 hours.) Prearranged experiential learning program, to be planned, supervised, and evaluated for credit by faculty and field supervisors. Involves temporary placement with public or private enterprise for professional competence development.

SM 492. Directed Study. 1-3 Hours.

Directed study, reading, and/or research.

SM 493. Special Topics. 1-6 Hours.

PR: Consent. Investigation of topics not covered in regularly scheduled courses.

SM 494. Seminar. 1-3 Hours.

PR: Consent. Presentation and discussion of topics of mutual concern to students and faculty.

SM 495. Independent Study. 1-6 Hours.

Faculty supervised study of topics not available through regular course offerings.

SM 496. Senior Thesis. 1-3 Hours.

PR: Consent.

SM 498. Honors. 1-3 Hours.

PR: Students in Honors Program and consent by the honors director. Independent reading, study or research.


Associate Professors

  • Gonzalo Bravo - Ph.D. (Ohio State University)
  • Dennis Floyd Jones - Ph.D. (University of Pittsburgh)
  • Cindy Lee - PhD (Ohio State University)

Associate Teaching Professor

  • Gary Lhotsky - Ed.D. (Florida State University)

Adjunct Instructors

  • William Alsop - Ed.D. (West Virginia University)
  • Andro Barnett - Ph.D. (Temple University)
  • Philip Caskey - M.S. (West Virginia University)
  • Brad Cox - M.S. (West Virginia University)
  • Rosa D'Amico - Ph.D. (University of Australia)
  • Anna Devito - Ph.D. (Syracuse University)
  • Grant Dovey - M.S. (West Virginia University)
  • Charles Fisher - M.S. (West Virginia University)
  • Terri Howes - M.S. (West Virginia University)
  • Todd Knisely - M.S. (West Virginia University)
  • Christopher Miller - JD (West Virginia University)
  • Sandra West - M.S. (University of Miami)