Interactive Design for Media

Bachelor of Arts in Interactive Design for Media

The Interactive Design for Media major is a hybrid program of the College of Creative Arts and Reed College of Media. The major will combine two core foundational areas of study: one focused on media and delivered by the Reed College of Media; the other focused on art and design, delivered by the College of Creative Arts. As such, course work will expose students to the history, guiding principles, ethics, diversity and cultural issues as related to design, technology and interactive media. The colleges’ skills-based courses will provide students with ample hands-on opportunities in the technologies and design thinking germane to digital, interactive platforms.

The program begins with foundational skills in design, production, and editing using digital tools and software. These classes provide the skill sets to create interactive experiences including websites, mobile apps, immersive environments, video games, and virtual and augmented reality. Courses offered in the School of Art and Design provide skill building and theory in audiovisual design and motion graphics, while courses offered in the Reed College of Media provide theoretical exploration and applied implementation of those skills in emergent media experiences. Students are concurrently oriented to innovation and design thinking methodologies and project management skills to create expertise in coordinating a team of diverse thinkers, from computer programmers to visual designers.


The direct admission standards for the new Interactive Design for Media major will mirror those of the University.

West Virginia Residents:

  • 2.0 high school GPA;
  • ACT or 910 pre-March 2016 SAT combined Math and Critical Reading score, or 990 post-March 2016 SAT combined Evidence Based Reading/Writing and Math.

Non-West Virginia Residents:

  • 2.5 high school GPA;
  • 21 ACT or 990 pre-March 2016 SAT combined Math and Critical Reading score, or 1070 post-March 2016 SAT combined Evidence Based Reading/Writing and Math for residents of other states.

West Virginia Residents and Non-Residents:

  • 3.0 high school GPA;
  • 20 ACT English or 500 pre-March 2016 SAT Critical Reading or 550 post-March 2016 Evidence Based Reading/Writing.

Students not meeting the above requirements will be admitted to WVU as either a pre-Art or pre-Media student through CLASS.

General Education FOUNDATIONS

Please use this link to view a list of courses that meet each GEF requirement.

NOTE: Some major requirements will fulfill specific GEF requirements. Please see the curriculum requirements listed below for details on which GEFs you will need to select.

General Education Foundations
F1 - Composition & Rhetoric3-6
Introduction to Composition and Rhetoric
and Composition, Rhetoric, and Research
Accelerated Academic Writing
F2A/F2B - Science & Technology4-6
F3 - Math & Quantitative Skills3-4
F4 - Society & Connections3
F5 - Human Inquiry & the Past3
F6 - The Arts & Creativity3
F7 - Global Studies & Diversity3
F8 - Focus (may be satisfied by completion of a minor, double major, or dual degree)9
Total Hours31-37

Please note that not all of the GEF courses are offered at all campuses. Students should consult with their advisor or academic department regarding the GEF course offerings available at their campus.

Major Requirements

A minimum grade of C- or better is required in all major coursework.
First-Year Seminar
JRL 191First-Year Seminar2
or ART 191 First-Year Seminar
General Education Requirements
GEF 1, 2, 3, 5, 7, 825
Art Requirements
ART 121Visual Foundations 13
ART 122Visual Foundations 23
ART 223Introduction to Graphic Design3
ART 234Digital Photography3
ART 270Introduction to Electronic Media 13
ART 271Introduction to Electronic Media 23
ART 272Designing for Multimedia3
ART 285Interactive Audio Design3
ART 325Design for Web and Screen3
ART 372Interactive Design3
ART 472Advanced Interactive Design3
ART 485Experiments in Interactivity3
ARHS 160Survey of Art History 2 (GEF 6)3
ARHS 406Graphic Design History3
Media Requirements
ADV 215Principles of Advertising (GEF 8)3
JRL 101Media and Society (GEF 4)3
JRL 210Visual Journalism and New Media3
JRL 215Media Writing3
JRL 225Media Tools & Applications3
JRL 262Coding for Media Applications3
JRL 322Gaming Design and Digital Narrative3
JRL 362User Experience Design for Media Applications3
JRL 428Media Ethics and Law3
JRL 431Multimedia Storytelling3
or JRL 440 Visual Storytelling for the Media
JRL 458Interactive Media and Audience Building3
Total Hours120

Suggested Plan of Study

First Year
ENGL 101 (GEF 1)3ART 1223
JRL 101 (GEF 4)3ARHS 160 (GEF 6)3
JRL 191 or ART 1912JRL 2153
ART 1213GEF 24
 14 16
Second Year
ART 2233ENGL 102 (GEF 1)3
ART 2343ADV 215 (GEF 8)3
JRL 2103ART 2723
JRL 2253ART 2853
GEF 33JRL 2623
 15 15
Third Year
ART 2703ART 2713
ART 3723ART 3253
JRL 3223ARHS 4063
GEF 53JRL 3623
GEF 73Elective3
 15 15
Fourth Year
ART 4853ART 4723
JRL 4283JRL 4583
JRL 431 or 4403GEF 83
GEF 83Elective3
 15 15
Total credit hours: 120

Major Learning Outcomes

interactive design for media

The School of Art and Design and all its degrees and majors are accredited by the National Association of the Schools of Art and Design (NASAD).  The Interactive Design for Media major will undergo the accreditation through NASAD process as a new program.  The following criteria are from NASAD and provide the basis of assessment for course and programmatic Student Learning Outcomes. 

Upon completion of the Interactive Design for Media major, graduates must have attained the following;

  1. Knowledge of the concepts related to the visual, spatial, sound, motion, interactive, and temporal elements/features of digital technology and principles for their use in the creation and application of digital media-based work.
  2. Understanding of narrative and other information/language structures for organizing content in time-based or interactive media; the ability to organize and represent content structures in ways that are responsive to technological, social, and cultural systems.
  3. Understanding of the characteristics and capabilities of various technologies (hardware and software); their appropriateness for particular expressive, functional, and strategic applications; their positions within larger contexts and systems; and their influences on individuals and society.
  4. Knowledge of the processes for the development and coordination of digitally-based art and design strategies (for example, storyboarding, concept mapping, and the use of scenarios and personas).
  5. Ability to analyze and synthesize relevant aspects of human interaction in various contexts (physical, cognitive, cultural, social, political, and economic) and with respect to technologically-mediated communication, objects, and environments.
  6. Understanding of what is useful, usable, effective, and desirable with respect to user/ audience-centered digitally-based communication, objects, and environments.
  7. Knowledge of history, theory, and criticism with respect to such areas as film, video, technology, and digital art and design.
  8. Ability to work in teams and to organize collaborations among people from different disciplines.
  9. Ability to use the above competencies in the creation and development of professional quality digital media productions.