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STCM 438. Branded Content and Narrative. 3 Hours.

PR: JRL 101 and (ADV 201 or ADV 215 or PR 215 or STCM 215). An introduction to how the role of content is evolving in the modern marketing landscape and how to apply different types of content generation to new and traditional marketing channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing as well as an introduction to the processes and tactics to create and implement content marketing strategies.