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BUSA 330. Survey of Marketing. 3 Hours.

PR: Sophomore standing. Overview of the marketing discipline. Topics include the management of the product, communication, price and distribution variables as well as an introduction to buyer behavior and marketing research.

College of Business and Economics

http://catalog.wvu.edu/undergraduate/collegeofbusinessandeconomics/

...and BUSA 340 are offered in fall and summer. BUSA 310 and BUSA 330 are...