Sport Management

Students have two options for completing a master's degree in sport management: 1) On-Campus and 2) Distance-Learning. 

On-Campus

The graduate on-campus sport management program requires thirty-six credit hours including a six-hour internship. In addition to the required sport management classes, candidates have the ability to take elective classes in management, marketing, advertising, journalism and public relations. This program can be completed in one or two years.  The unique curriculum features courses that provide "real-world" training in Athletic Compliance and Sport Finance. The Program provides students with marketing research and data mining consultant experiences.

Dual Degree

A dual degree track option also exists between on-campus sport management master's degree program and the M.B.A. program in the College of Business and Economics. This requires two years to complete, as credits are used from each program to support the other. Students interested in the dual degree program must complete the online applications for admission to both the Sport Management Program (fall admission only) and the M.B.A. program (summer admission) and be admitted separately to both programs.  For more information, go to:  http://www.be.wvu.edu/mba/mba_mssm.htm?expandable=1

Distance-Learning Program

This degree program offers flexibility to complete course competences at times which are convenient for students. The 36 credit hour distance education master's degree is expected to be completed in two years. Students complete 50% of the courses online with the remaining course load completed onsite at the WVU campus in Morgantown during a two-week period over two consecutive summers.

Admission Criteria

On-Campus Program

  • Undergraduate degree grade point average (2.75 minimum for regular status) from an approved institution
  • Three letters of recommendation
  • Official transcript (submitted directly to the WVU Office of Admissions)
  • Resume
  • Two-page career (goal) statement

Submit your online admission application thru the WVU Office of Admissions GEMS website along with your application fee.  Official transcripts must be mailed directly to the WVU Office of Admissions.  Your goal statement and resume are submitted to the online GEMS web site.  The GEMS web site will also need three recommendation names and email addresses for reference letters. The system will send an email to your recommenders to complete a letter to be uploaded to your GEMS web site.   Please DO NOT submit any paper copies of the screening materials above, everything must be submitted thru the online GEMS web site (except your official transcript).  The deadline to have a completely processed file for the on-campus program is January 15. 

Distance Education

The review process for applicants to this program will begin on March 1.   Faculty will continue to review applications after the March 1 deadline until they have reach the maximum number of 30 students.  The distance education hybrid sport management major requires thirty-six credit hours including a six-hour practicum. This program is completed online from a distance in the spring and fall semesters.  Summer courses are started online but include in-person interactions which require students to come to campus during a two-week period for two consecutive summers.  Student must complete the online application.   A current resume, goal statement and three letters of recommendation need to be submitted online to your GEMS web site.  Please DO NOT submit paper copies of these screening materials to our office, they are to uploaded to the GEMS web site on your admission application.

Degree Requirements: Campus Program

Minimum overall GPA of 3.0 or higher required.
A grade of C or higher must be earned in all major courses
SM 616Sport Marketing Research Methods3
SEP 620Individual Interaction in Sport and Physical Activity3
SM 627Legal Issues in Sport Administration3
SM 630Sport Sponsorship and Sales Management3
SM 635Sport Management Processes3
SM 646Sport Marketing3
SM 621Sport Publicity/Public Relations3
SM 660NCAA Compliance and Current Issues3
SM 670Sport Finance3
SM 680History and Philosophy of Sport3
SM 685Internship in Sport Management6
Total Hours36

Suggested Plan of Study

First Year
FallHoursSpringHoursSummerHours
SM 6163SEP 6203SM 6856
SM 6213SM 6303 
SM 6273SM 6353 
SM 6463SM 6603 
SM 6803SM 6703 
 15 15 6
Total credit hours: 36

Degree Requirements: Distance Education Program

Minimum overall GPA of 3.0 required.
SM 616Sport Marketing Research Methods (Online)3
SM 627Legal Issues in Sport Administration (Online)3
SM 635Sport Management Processes3
SM 640International Sport Governance (Online)3
SM 646Sport Marketing (Online)3
SM 670Sport Finance3
SM 675Fund-Raising (Online)3
SM 680History and Philosophy of Sport (Online)3
SM 686Facility Planning and Management3
SM 690 Teaching Practicum(Last three hours are online in the last semester)6
SEP 620Individual Interaction in Sport and Physical Activity3
Total Hours36

Suggested Plan of Study

This program begins only in the summer session.

First SemesterHours
SM 6863
SM 6353
SM 6902
SM 6163
 11
Second SemesterHours
SM 6463
SM 6753
 6
Third SemesterHours
SM 6273
SM 6403
 6
Fourth SemesterHours
SEP 6203
SM 6803
SM 6703
SM 6901
 10
Fifth SemesterHours
SM 6903
 3
Total credit hours: 36

Major Learning Goals

Sport Management

The goal of the program is for students to graduate with the essential skills and knowledge necessary to prepare them for immediately entry into a career in the field of sport management.

  • Content Knowledge - Students will demonstrate knowledge and disciplinary concepts related to the field of sport management.
  • Reflection and Critical Thinking - Students will demonstrate reflection and critical thinking in order to refine professional knowledge and practice.
  • Programming and Assessment - Students will demonstrate evidence-based knowledge and skills (and best practices) for assessing needs and for designing, implementing and evaluating sport related settings/organizations.
  • Professionalism and Ethics - Students will demonstrate professional behaviors, including commitment to excellence, valuing diversity and collaboration, service to others, techniques for lifelong learning.
  • Technology - Students will be able to demonstrate the use of different forms of technology to allow them to function effectively within a sport management setting.

Courses

SM 616. Sport Marketing Research Methods. 3 Hours.

PR: Graduate standing or consent. Application of the scientific method to sport marketing; emphasis on evaluating and conducting survey research in sport marketing; marketing project includes consumer behavior research in sport settings.

SM 621. Sport Publicity/Public Relations. 3 Hours.

The course provides an in-depth understanding of effective public relations and publicity in the sport organizational context. In particular, the course focuses on the communication modalities for sport information through public mediums.

SM 627. Legal Issues in Sport Administration. 3 Hours.

The NCAA, its rules, and its regulations: In-depth study of professional sport leagues, their constitution, by-laws, regulations, collective bargaining agreements, standard player contracts; legal issues involving sport agents.

SM 630. Sport Sponsorship and Sales Management. 3 Hours.

The project-based course develops an in-depth understanding of sport sponsorship and sales management processes including strategic communication, direct and indirect selling protocols, and brand development.

SM 635. Sport Management Processes. 3 Hours.

PR: Consent. Analysis of management processes utilized in sport businesses. A focus is on the planning, organization, leading, and evaluation processes that are unique to the sport industry. Discussion, debate, and position papers on these four management processes.

SM 640. International Sport Governance. 3 Hours.

This course is focused on ways in which sport is organized and managed internationally; it aims to foster critical thinking, research, exchange of ideas, and writing about governance.

SM 646. Sport Marketing. 3 Hours.

PR: Graduate standing. Advanced analysis of marketing sport enterprises, the marketing planning process, and marketing information systems.

SM 660. NCAA Compliance and Current Issues. 3 Hours.

PR: Graduate standing. An in-depth analysis of compliance issues impacting collegiate administrators and the NCAA.

SM 670. Sport Finance. 3 Hours.

PR: Graduate standing or consent. Financial operations and economic impact of scholastic, intercollegiate, and professional sport administration; concepts of budgeting, auditing, reporting, and computer use; current developments in the field.

SM 675. Fund-Raising and Development. 3 Hours.

This course is designed to provide a comprehensive overview for fundraising, development, and donor relations with the understanding of different needs in various sport organizations. Students will learn basic principles and techniques to raise money through sales and other financial means.

SM 680. History and Philosophy of Sport. 3 Hours.

This course is designed to acquaint students with philosophical issues related to sport and sport management and with individuals and events that helped shape the history of sport.

SM 685. Internship in Sport Management. 1-6 Hours.

Sport management on-site working relationship with a sport organization to gain practical "hands-on" experience in a collegiate athletic organization, professional sport franchise, or variety of sport-related businesses.

SM 686. Facility Planning and Management. 3 Hours.

Acquaint students with the basic concepts in the areas of sport facilities: planning, design and construction, management, marketing, advertising and public relations and event operations.

SM 690. Teaching Practicum. 1-3 Hours.

PR: Consent. Supervised practice in college teaching of sport studies. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It also provides a mechanism for students not on assistantships to gain teaching experience. (Grading will be P/F.).

SM 691A-P. . 1-6 Hours.

SM 692. Directed Study. 1-6 Hours.

Directed study, reading, and/or research.

SM 693. Special Topics. 1-6 Hours.

A study of contemporary topics selected from recent developments in the field.

SM 694. Seminar. 1-6 Hours.

Special seminars arranged for advanced graduate students.

SM 695. Independent Study. 1-6 Hours.

Faculty supervised study of topics not available through regular course offerings.

SM 696. Graduate Seminar. 1 Hour.

PR: Consent. Each graduate student will present at least one seminar to the assembled faculty and graduate student body of his or her program.

SM 697. Research. 1-15 Hours.

PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. (Grading may be S/U.).

SM 698. Thesis or Dissertation. 1-6 Hours.

PR: Consent. This is an optional course for programs that wish to provide formal supervision during the writing of student reports (698), or dissertations (798). Grading is normal.

SM 699. Graduate Colloquium. 1-6 Hours.

PR: Consent. For graduate students not seeking coursework credit but who wish to meet residency requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students who are not actively involved in coursework or research are entitled through enrollment in their department's 699/799 Graduate Colloquium to consult with graduate faculty, participate in both formal and informal academic activities sponsored by their program, and retain all of the rights and privileges of duly enrolled students. Grading is P/F; colloquium credit may not be counted against credit requirements for masters programs. Registration for one credit of 699/799 graduate colloquium satisfies the University requirement of registration in the semester in which graduation occurs.

SM 790. Teaching Practicum. 1-3 Hours.

PR: Consent. Supervised practice in college teaching of sport studies. Note: This course is intended to insure that graduate assistants are adequately prepared and supervised when they are given college teaching responsibility. It will also present a mechanism for students not on assistantships to gain teaching experience. (Grading will be P/F.).

SM 791. Advanced Topics. 1-6 Hours.

PR: Consent. Investigation of advanced topics not covered in regularly scheduled courses.

SM 792. Directed Study. 1-6 Hours.

Directed study, reading, and/or research.

SM 793. Special Topics. 1-6 Hours.

A study of contemporary topics selected from recent developments in the field.

SM 794. Seminar. 1-6 Hours.

Special seminars arranged for advanced graduate students.

SM 795. Independent Study. 1-9 Hours.

Faculty supervised study of topics not available through regular course offerings.

SM 796. Graduate Seminar. 1 Hour.

PR: Consent. Each graduate student will present at least one seminar to the assembled faculty and graduate student body of his or her program.

SM 797. Research. 1-15 Hours.

PR: Consent. Research activities leading to thesis, problem report, research paper or equivalent scholarly project, or a dissertation. (Grading may be S/U.).

SM 798. Thesis or Dissertation. 1-6 Hours.

PR: Consent. This is an optional course for programs that wish to provide formal supervision during the writing of student reports (698), or dissertations (798). Grading is normal.

SM 799. Graduate Colloquium. 1-6 Hours.

PR: Consent. For graduate students not seeking coursework credit but who wish to meet residency requirements, use the University's facilities, and participate in its academic and cultural programs. Note: Graduate students who are not actively involved in coursework or research are entitled, through enrollment in their department's 699/799 Graduate Colloquium to consult with graduate faculty, participate in both formal and informal academic activities sponsored by their program, and retain all the rights and privileges of duly enrolled students. Grading is P/F; colloquium credit may not be counted against credit requirements for masters programs. Registration for one credit of 699/799 graduate colloquium satisfies the University requirement of registration in the semester in which graduation occurs.


Faculty

Associate Professors

  • Gonzalo Bravo - Ph.D. (Ohio State University)
  • Dennis Floyd Jones - Ph.D. (University of Pittsburgh)
  • Cindy Lee - Ph.D. (Ohio State University)

Teaching Associate Professors

  • Gary Lhotsky - Ed.D. (Florida State University)

Adjunct Instructors

  • William Alsop - Ed.D. (West Virginia University)
  • Andro Barnett - Ph.D. (Temple University)
  • Phil Caskey - M.A. (West Virginia University)
  • Brad Cox - M.S. (West Virginia University)
  • Rosa D'Amico-Lopez - Ph.D. (University of Australia)
  • Anna Devito - Ph.D. (Syracuse University)
  • Charles Fisher - M.S. (West Virginia University)
  • Christopher Miller - J.D. - (West Virginia University)
  • Leslie Poolman - Ed.D. (West Virginia University)
  • Richard Wilson - J.D. (West Virginia University)