This is an archived copy of the 2014-15 Catalog. To access the most recent version of the catalog, please visit http://catalog.wvu.edu.

Reed College of Media

http://journalism.wvu.edu

Degrees Offered

  • Bachelor of Science in Journalism

Majors

  • Journalism
  • Strategic Communications

Areas of Emphasis

Strategic Communications:

  • Advertising
  • Public Relations

Minors

  • Advertising
  • Entertainment Media
  • Event Planning
  • Health Promotion
  • Interactive Media Design (offered jointly with the College of Creative Arts)
  • Journalism
  • Media Entrepreneurship (offered jointly with the College of Business and Economics)
  • Public Relations
  • Sport Communication (offered jointly with the College of Physical Activity and Sport Sciences)
  • Strategic Social Media

Nature of Program

The WVU Reed College of Media prides itself on its student-centered approach to media and communications and has been educating communications specialists since 1939. While rooted in tradition, the College of Media offers an innovative, experiential curriculum that prepares students for dynamic, cutting-edge communications careers.  Using the latest media technology, students produce real products — multimedia stories, news broadcasts, advertising and public relations campaigns, and special projects — that are adopted and disseminated by professional outlets and clients.  In addition, community outreach and service learning are incorporated into our undergraduate programs, allowing students to connect with their communities and learn how to be compassionate and committed communications professionals.

The College of Media currently offers undergraduate majors in 1) journalism, which includes multimedia storytelling and production coursework; and 2) strategic communications, with curricular areas of emphasis in advertising and public relations. (Students who entered the major prior to Fall 2013 may have enrolled in the advertising or public relations majors.) Graduates earn a bachelor of science in journalism (B.S.J) degree, and their academic record reflects their specific field of study. The most recent alumni survey shows that 85% of College of Media graduates were employed in their first professional position within six months of graduation.  While they are still in school, our students intern at top regional and national TV stations, public relations firms, newspapers, and advertising agencies.  Students also have the opportunity to work for campus media, including U-92 (the campus radio station) and The Daily Athenaeum (the daily student newspaper).  Many students also build their skills by working part-time at local media outlets, private agencies, non-profit organizations, and within programs and departments across the WVU campus, such as athletics and health sciences.

Accreditation

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) fully accredits the College of Media and its undergraduate programs: advertising, journalism, public relations, and strategic communications.  Only approximately 125 colleges and universities with journalism or communications programs have earned ACEJMC approval.  The College is also a member of the Association of Schools of Journalism and Mass Communications.

Equal Employment Opportunity and Affirmative Action Plan

West Virginia University is an equal opportunity/affirmative action institution.  The University does not discriminate on the basis of race, sex, age, handicap, veteran status, religion, sexual orientation, color, or national origin in the administration of any of its educational programs or activities or with respect to admission and employment.  The University neither affiliates with nor grants recognition to any individual, group, or organization having policies that discriminate on the basis of race, sex, age, handicap, veteran status, religion, sexual orientation, color, or national origin, as defined by the applicable laws and regulations.  Faculty, staff, students, and applicants are protected from retaliation for filing complaints or for assisting in an investigation under the University’s Equal Opportunity/Affirmative Action Plan.  Inquiries regarding the University’s non-discrimination policy may be directed to the Office of Diversity, Equity and Inclusion.

The College of Media endorses WVU’s affirmative action plan and has historically applied the plan’s principles in all college initiatives and activities.  Assurance of equal opportunity and affirmative action procedures are included in both the University and College of Media guidelines for faculty recruitment.

To recruit minority students, faculty and professionals visit high schools and community colleges, periodically send representatives to recruitment events in urban areas with large minority populations, initiate contacts with high school counselors, and give special attention to minority internship/placement opportunities. In 2010, the College established a chapter of the National Association of Black Journalists.

The College appreciates ethnic, racial, and cultural diversity among students, faculty, and staff.  Professors often incorporate historical and contemporary issues within their teaching and learning experiences.  The College has an Assistant Dean for Student Services who has minority recruitment and retention as a major responsibility.

Advertising Minor

Minor Code - U058

Students in colleges and units outside of the College of Media may earn a minor in advertising online by completing the following courses and meeting the requirements as stated below. Students can complete this minor online in one year.

To earn a minor in advertising, a student must earn a grade of C or better and earn a minimum overall GPA of 2.0 in all courses required for the minor.

Students who double minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the College of Media's 200-level or higher open-enrollment courses. Students who double minor in sport communication and advertising or advertising and health promotion must also take PR 215. Students who triple minor in advertising, public relations, and sport communication must complete all listed courses for the respective minors.  However, JRL 101 can only be taken once and must be replaced with one of the College of Media's online 200-level or higher open-enrollment courses. Students who triple minor in advertising, public relations, and health promotion must complete all listed courses for the respective minors.  However, JRL 101 can be taken only once and must be replaced with two of the College of Media's online 200-level or higher open-enrollment courses.

Course Requirements
JRL 101Media & Society3
ADV 201Advertising and Society3
or ADV 215 Principles of Advertising
ADV 309Advertising & Creativity3
ADV 409Advertising Research & Media3
ADV 419Advertising Strategies3
Total Hours15

Entertainment Media Minor

Minor Code - U132

Students in colleges and units outside the Reed College of Media may earn a minor in entertainment media online by completing the following courses and meeting the requirements as stated below. Students can complete this minor online in one year.

To earn a minor in entertainment media a student must earn a grade of C or better and a minimum overall GPA of 2.0 in all courses required for the minor.

Students who double-minor in entertainment media and public relations must take ADV 215. Students who double-minor in entertainment media and strategic social media must take a 200-level course that does not conflict with their selection of a 200-level course in each minor. Students who triple-minor in advertising, public relations, and entertainment media must complete all listed courses for the respective minors. However, JRL 101, ADV 215, and PR 215 can be taken only once; each must be replaced with one of the College's online 200-level or higher open-enrollment courses.

Course Requirements
JRL 101Media & Society3
PR 215Introduction -Public Relations3
PR 431Promotion-Entertainment Media3
Select one of the following:3
Entertainment Media Branding
Entertainment Reporting
PR 433Entertainment Media Campaigns3
Total Hours15

Event Planning Minor 

Minor Code - U131

Students in colleges and units outside of the Reed College of Media may earn a minor in event planning online by completing the following courses and meeting the requirements as stated below. Students can complete this minor online in one year.

To earn a minor in event planning a student must earn a grade of C or better and a minimum overall GPA of 2.0 in all courses required for the minor.

Students who double-minor in event planning and public relations must take ADV 215. Students who double-minor in event planning and strategic social media must take a 200-level course that does not conflict with their selection of a 200-level course in each minor. Students who triple-minor in advertising, public relations, and event planning must complete all listed courses for the respective minors. However, JRL 101, ADV 215, and PR 215 can be taken only once; each must be replaced with one of the College's online 200-level or higher open-enrollment courses.

Course Requirements
JRL 101Media & Society3
PR 215Introduction -Public Relations3
PR 436Event Planning3
PR 437Event Promotion3
PR 438Event Execution3
Total Hours15

Health Promotion Minor

Minor Code - U099

Students in colleges and units outside of the Reed College of Media may earn a minor in health promotion online during the school year and summer sessions by completing the following courses and meeting the requirements as stated below.  The health promotion minor is not available to students in the College of Media unless they are pursuing the multidisciplinary studies major.  However, College of Media students may take the requisite courses to gain experience in health communication and should consult their advisor for details.

JRL 101Media & Society3
PR 215Introduction -Public Relations3
or ADV 215 Principles of Advertising
JRL 450Writing for Health Promotion3
JRL 452Applied Health Promotion3
JRL 454Health Promotion Campaigns3
Total Hours15

*

To earn a minor in health promotion, a student must earn a grade of C or better in each of the five courses. Students completing the entire minor online can expect to complete it in one year.

**

Students who double minor in advertising and health promotion or public relations and health promotion may only take JRL 101,ADV 215, and PR 215 once and must replace the duplicated offering with one of the College of Media's online 200-level or higher open-enrollment courses.

***

Students who triple minor in advertising, public relations, and health promotion must complete all listed courses. However, JRL 101 can be taken only once and must be replaced with two of the College of Media's online 200-level or higher open-enrollment courses.

Interactive Design Media Minor

Minor Code - u129

Interactive Design for Media Minor is intended to close an existing gap between the College of Creative Arts and the Reed College of Media by providing a finely-tuned curriculum supplement for journalism students that delivers emergent digital and interactive design skills while expanding learning opportunities for Art and Design students in the study of narrative methodologies, multimedia and visual storytelling.

Through collaboration and shared support between the College of Creative Arts and the Reed College of Media, students will be able to acquire critical competitive skills in interactive design and visual narrative with new technologies that will enable them to compete in an environment that is increasingly determined by digital and visual media. To complete the Interactive Design for Media Minor, students must schedule an appointment with the School of Art and Design or Reed College of Media Minor adviser to establish a schedule.
 
A minimum GPA of 2.0 is required in all minor courses. A minimum grade of "C" or higher is required in all courses counted toward the minor. 
 
ART 272Designing for Multimedia3
Select one of the following:3
Visual Journalism/New Media
Introductn-Electronic Media 1
JRL 225Media Tools & Applications3
300-400 Level courses (9 hours total)
JRL 322: Gaming Design and Digital Media3
ART 372Interactive Design3
ART 472Advanced Interactive Design3
Total Hours18

Media Entrepreneurship Minor

Minor Code - U119

Blended Minor: College of Business and Economics/Reed College of Media

The Media Entrepreneurship minor is intended to build on the existing College of Business and Economics Entrepreneurship minor to support emerging industry trends in journalism/news media entrepreneurial development. Through specialized support offered by the College of Media and as an adjunct to the existing minor, students will be actively involved in innovation and audience building and social media, content monetization, technology trends in media, new media marketing, and mobile opportunities.

A grade of C or higher must be earned in all minor courses

BUSA 202Survey of Accounting3
BUSA 310Survey of Business Law3
ENTR 340Survey of Entrepreneurship3
ENTR 415Entrepreneurship in Action3
ENTR 380Survey of Business Planning3
JRL 458Interactive Media/Audnc Build3
Total Hours18

The minors in Media Entrepreneurship,  Business Administration and Entrepreneurship are mutually exclusive. A student is permitted to complete only one of the three minors.

Public Relations Minor

Minor Code - U070

Students in colleges and units outside of the College of Media may earn a minor in public relations online by completing the following courses and meeting the requirements as stated below. Students can complete this minor online in one year.

To earn a minor in public relations, a student must earn a grade of C or better and a minimum overall GPA of 2.0 in all courses required for the minor.

Students who double-minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the College of Media's online 200-level or higher open-enrollment courses. Students who double-minor in sport communication and public relations must also take either ADV 215 or ADV 201, as well as one of the College's online 200-level or higher open-enrollment courses in place of PR 215. Students who double-minor in public relations and health promotion must complete ADV 215. Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses for the respective minors. However, JRL 101 can be taken only once and must be replaced with one of the College of Media's online 200-level or higher open-enrollment courses. Students who triple-minor in advertising, public relations, and health promotion must complete all listed courses for the respective minors. However, JRL 101 can be taken only once and must be replaced with two of the College's online 200-level or higher open-enrollment courses.

Course Requirements

JRL 101Media & Society3
PR 215Introduction -Public Relations3
PR 301Writing for Public Relations3
PR 401Applied Public Relations3
PR 410IMC for Public Relations3
Total Hours15

Sports Communication Minor

Minor Code - U088

The sport communication minor requires courses offered by the WVU College of Physical Activity and Sport Sciences and by the Reed College of Media.  This blended minor includes both on-campus and online courses.

A grade of C or higher must be earned in all minor courses
Requirements
One of the following:3
Advertising and Society
Principles of Advertising
Introduction -Public Relations
Required: 3
Media Relations In Sport (Prerequisites: ADV 201, ADV 215 or PR 215; Offered online in fall or summer sessions.)
One of the following:3
Sport Journalism
IMC for Sport
Required: offered by the College of Physical Activity and Sports Sciences3
Sport in American Society
Two of the following offered by the College of Physical Activity and Sports Sciences:6
Liability in Sport (Section offered spring and summer only)
Sport Management (Only offer in summer for minors)
Sport Marketing (Only offered in summer for minors)
Total Hours18

*

To earn a minor in sport communication, a student must earn a grade of C or better in each of the six courses.

**

Students who double-minor in sport communication and advertising must also take PR 215. Students who double-minor in sport communication and public relations must also take either ADV 215 or ADV 201 as well one of the College of Media online 200-level or higher open-enrollment courses in place of PR 215.

***

Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses. However, JRL 101 can be taken only once and must be replaced with one of the College of Media's online 200-level or higher open-enrollment courses.


Strategic Social Media Minor

Minor Code - U124

Students in college and units outside of the Reed College of Media may earn a minor in strategic social media online by completing the following courses and meeting the requirements as stated below. Students can complete this minor online in one year.

To earn a minor in strategic social media a student must earn a grade of C or and a minimum overall GPA of 2.0 in all courses required for the minor. 

Students who double-minor in strategic social media and advertising must take PR 215. Students who double-major in strategic social media and public relations must take ADV 201 or ADV 215. Students who triple-minor in advertising, public relations, and strategic social media must complete all listed courses for the respective minors. However, JRL 101, ADV 215, and PR 215 can be taken only once; each must be replaced with one of the College's online 200-level or higher open-enrollment courses.

JRL 101Media & Society3
Select 1 of the following:3
Advertising and Society
Principles of Advertising
Introduction -Public Relations
JRL 431Multimedia Reporting3
JRL 432Social Media Strategy3
JRL 433Social Media Applications3
Total Hours15

 

 

 

 

 

Admission to the College of Media

Students interested in majoring in one of the programs offered by the College of Media must first apply to West Virginia University and be accepted.  To be eligible for direct admission into the College of Media, West Virginia residents must have at least a 2.5 unweighted high school GPA and either a 20 Composite ACT score or a 940 combined Critical Reading and Math SAT score. Non-West Virginia residents must have at least a 2.5 unweighted high school GPA and either a 21 Composite ACT score or a 990 combined Critical Reading and Math SAT score. Students who have completed at least one full-time semester of college work (either at WVU or elsewhere) with a cumulative GPA or 2.5 or higher may also qualify for direct admission into the College of Media irrespective of standardized test scores. Students who do not meet these criteria will automatically be enrolled in and advised by WVU's University College.  Students will gain full admission into the College of Media upon successful completion of Journalism 215 and declaration of a major in JRL 215.

Scholarships

In addition to financial aid from West Virginia University, the College of Media offers a number of scholarships each year to eligible students.  Students with a 3.0 or better cumulative GPA may apply during the spring selection period.  All students applying for scholarships must file a FAFSA form by March 1, even if they are not eligible for need-based aid.  Awards are generally based on academic performance and/or financial need and are restricted to direct admit students and declared majors in the College of Media.

Choosing a Major

The College of Media offers two majors: journalism and strategic communications. Students in the strategic communications major choose one of two areas of emphasis: advertising or public relations. (Students who entered a major prior to Fall 2013 may be enrolled in the advertising or public relations majors rather than the strategic communications major.)

Direct admission students are admitted to the College upon admission to the University and declare their major at orientation.  All students must meet the 2.0 GPA requirement for JRL 215 prior to enrolling in the course.  

Accelerated Bachelor’s/Master’s Program

In Fall 2011, the College of Media launched its accelerated bachelor’s/master’s program, which will offer exceptional students (with at least a minimum 3.5 cumulative WVU GPA) an opportunity to earn both their bachelor’s and master’s degrees in a five-year period. Students should express an interest to the director of graduate studies during their sophomore year.  Students will meet with the director of graduate studies during their sophomore and junior years and formally apply to the program near the end of their junior year.  Graduate coursework will begin during the fourth year and continue through the following summer.  During the fifth year, students will continue with their graduate coursework, which will culminate with a thesis or professional project that will be defended by the end of their fifth year.  Admission is competitive.

Graduation Requirements

College of Media graduates earn a Bachelor of Science in Journalism (B.S.J.) degree that requires a minimum of 120 credit hours. Of the 120 credit hours required to graduate, College of Media students must take a minimum of 72 credit hours outside of the College of Media in non journalism/mass communications courses.

Included in those 120 hours are a minimum 33 credit hour major; a minimum 15 credit hour minor; 28 credit hours of non-journalism requirements; a minimum 39 credit hour General Education Curriculum; and general electives to bring the total number of credit hours to at least 120.  The College of Media recommends many General Education Curriculum courses and specifies many non-major requirement courses.  Some courses are available only once a year; it is the student’s responsibility to arrange his/her schedule accordingly.  Please note that while some classes can count in more than one category, students still need to complete at least 120 credit hours.  Students will take most of their major courses during their junior and senior years.

The College of Media will accept no more than twelve journalism/journalism-related courses from community colleges.  Students may not double major within the College of Media, but they can pursue a dual-degree program with another academic unit on campus.  To earn a second baccalaureate degree, students must complete at least 150 credit hours (30 hours beyond the first bachelor’s degree).  Students must have their academic plan approved by the assistant dean.

Scholastic Requirements

To be eligible for graduation, students must earn a minimum 2.0 cumulative grade point average; minor requirements are set by the College(s) where the minor is housed. Students also must earn a grade of C or better in all major pre-requisite courses to advance.  Students who do not will be administratively deleted from courses without notification.  Students must earn a grade of C or better in all major courses that are counted toward their graduation requirements.

To help ensure timely progression toward a WVU degree, if a student earns D/F/W grades for two consecutive semesters in at least one major or major pre-requisite course, even if the student's overall GPA is 2.0 or greater, he or she must meet with the Assistant and/or Associate Dean to assess progress toward graduation and the likelihood of success within his or her current major. If, after consultation with the student, it is deemed that the major is not the right academic program, the student will be referred to University College to explore other possible majors. If the student desires to continue within the College of Media against the respective Dean's recommendations, a contract of academic progress will be developed to outline the parameters necessary for the student to continue College of Media studies. These parameters might include attending tutoring sessions as well as earning adequate grades the following semester to continue his or her academic progress. If the stipulations set forth in the contract are not satisfied, the student will be referred to University College to pursue an alternative major.

All students must see their respective advisors each semester to schedule classes and ensure they are progressing appropriately.  In addition, during the semester prior to applying for graduation, students will complete a graduation audit with their advisor during the registration advising session.

Academic Minors

Students pursuing the journalism or strategic communications major must complete an officially sanctioned minor outside the College of Media. However, students may pursue the sport communication minor, which is offered jointly by the College of Media and the College of Physical Activity and Sport Sciences or the interactive media and design minor, which is offered jointly by the College of Media and the College of Creative Arts.  Students completing a dual-degree are exempt from the requirement to complete a minor. Students should consult their advisor before starting a minor.

Full-Time Load/Probation

Students may not enroll for more than 19 hours in a single term or 12 hours in two summer sessions without permission from the assistant dean.

While on probation, a student is not permitted to take more than 12 hours of coursework in an academic term.  Students enrolling in more than 12 hours will be notified by the College's Advising Center to reduce their credit hour registration.

Priorities for Admission to Journalism 215 and Major Program Specific Courses

Journalism 215 is restricted to directly admitted College of Media students. Non-direct admit students with at least a 2.0 cumulative GPA may enroll in JRL 215 if space permits after direct admit students have received their registration priority. Major courses are restricted to College of Media majors, with priority given to those students pursuing that specific area of study.

Courses for Non-Majors

The following are open to all WVU students on a first-come, first-served basis:

ADV 201Advertising and Society3
ADV 215Principles of Advertising3
JRL 101Media & Society3
JRL 220Introduction - Photojournalism3
JRL 235Electronic Media & Society3
PR 215Introduction -Public Relations3

Those who attempt to enroll in other courses offered by the College of Media but who lack the appropriate prerequisites or major will be removed from such classes.

The College offers several courses as a part of the University’s General Education Curriculum, including JRL 101, JRL 220 and JRL 235.

Professional Relations

A close relationship is maintained with the mass media through the West Virginia Press Association, the West Virginia Broadcasters Association, the West Virginia Associated Press Broadcasters Association, Public Relations Society of America, American Advertising Federation, Business/Professional Advertising Association, National Press Photographers Association, and the Society of Professional Journalists.  These groups have provided educational and financial support to the College along with internships and job opportunities.

Every year, the College brings in professionals to give students advice on how to land their first job, write resumes, produce professional portfolios and broadcast clips, and conduct themselves on job interviews.  They also interview students for internships and permanent jobs.

Throughout the year, nationally prominent speakers are brought to campus to share their professional experiences and insights with students. Recent speakers have included Pulitzer Prize-winning columnist Leonard Pitts, Newsweek investigative journalist Michael Isikoff, nationally syndicated columnist Kathleen Parker, Pulitzer Prize-winning editorial cartoonist Mike Luckovich, and John Harris, co-founder and editor of Politico.com . The College also hosts a number of lecture series, including the Future of Media is Now, with themes surrounding women in communications, diversity in the media, sports communications, political photography, and the new media landscape and digital media. 

Experiential Learning

Students gain real-world experience through service-learning and senior capstone courses, as well as with special projects and student organizations.  For example, strategic communications students work with local nonprofit organizations to help plan and promote campaigns and special events and work through the student-run Martin Hall Agency to assist other regional and statewide clients as well. Journalism students write, report, and produce multimedia content for newspapers, television, and other media and sports networks across the state and region. Faculty and students work together on high-profile journalism projects that impact the community and give students valuable hands-on experience.  These have included developing a mobile application and social media promotional campaign to help support regional tourism; an interactive, multimedia exhibit and grand reopening for the national African-American World War I memorial; a county-wide Buy Local campaign and conference event; and “West Virginia Uncovered,” a training project funded by the Ford, Benedum, and McCormick Foundations, in which faculty and students work with small rural newspapers to help them transition to the digital age.

Students also develop their professional skills and portfolios through internships at news organizations and advertising and public relations agencies, as well as in the communications departments of companies and non-profit organizations.  College of Media students have interned at such organizations as ABC’s “Good Morning America,” the Associated Press, the White House, ESPN, GolinHarris International, MARC USA, U.S. Congress, NBC News, Pittsburgh Penguins, Fox News, USA Today, the White House, Walt Disney World, and Ketchum Inc., among others.

Journalism Organizations

Several organizations affiliated with the College of Media provide honor and recognition as well as fellowship and education.  They are:

  • Martin Hall Agency, a student-run professional advertising/integrated marketing communications agency
  • Kappa Tau Alpha, a national scholastic honorary for students with exceptional academic records in journalism
  • Public Relations Student Society of America, a national public relations professional organization
  • The Society of Professional Journalists, a professional society for journalism majors
  • Ed on Campus: All Things Magazine, a community of young magazine editors and aspiring editors who want to learn more about the industry
  • Radio Television Digital News Association, the world’s largest organization exclusively serving the electronic news profession
  • National Association of Black Journalists, an organization dedicated to strengthening ties among African-American journalists and promoting diversity in newsrooms

Internship/Practicum Credit

Students may choose any of the following options when taking an internship or practicum:

  • Resume experience—no College credit or monetary compensation
  • Experience—paid, but not for credit
  • Experience—College credit plus monetary compensation
  • Experience—College credit but no monetary compensation

Typically, students choose to do an internship/practicum for credit because the employer requires it or the student needs the elective credit(s).  Students who wish to do an internship/practicum for credit must see the College of Media's director of student careers and opportunities to be signed into JRL 441 (3 credits, typically done in the summer) or JRL 442 (1–2 credits) and complete a contract.  Students cannot receive credit retroactively, per College policy.  One hundred hours on-the-job equals one credit hour.

Job Placement

The College of Media's director of student careers and opportunities assists future graduates in finding desirable positions by acting as a placement clearinghouse for current students and alumni.  College of Media faculty also advise and assist students in the preparation of resumes and portfolios.  Representatives of newspapers, magazines, public relations, broadcasting, and advertising firms frequently request that College of Media faculty provide applicants for job openings and internships.


Administration

Dean

  • Maryanne Reed - M.S. (Northwestern University)
    Professor

Associate Dean

  • Diana Knott Martinelli - Ph.D. (University of North Carolina at Chapel Hill)
    Associate Professor