This is an archived copy of the 2012-13 Catalog. To access the most recent version of the catalog, please visit http://catalog.wvu.edu.

Perley Isaac Reed School of Journalism

http://journalism.wvu.edu

Degree Offered

Bachelor of Science in Journalism

Majors:

  • Advertising
  • Journalism
  • Public Relations

Nature of Program

The WVU Perley Isaac Reed School of Journalism is a student-centered journalism school that has been educating mass communications specialists since 1939. While rooted in tradition, the School of Journalism offers an innovative, student-centered curriculum and real-world experiences that prepare students for careers in 21st century mass communications.  Our students learn by doing.  Using the latest media technology, students produce real products — stories, broadcasts, campaigns, and projects — that are published and adopted by professional clients.  In addition, community outreach and service learning are incorporated into our undergraduate programs, allowing students to connect with their communities and learn how to be compassionate and committed media professionals.

The School of Journalism offers three undergraduate majors in advertising, journalism, and public relations.  Graduates earn a bachelor of science in journalism (B.S.J) degree, and their academic record reflects their specific field of study. (Students who entered the school prior to Fall 2009 may have enrolled in the broadcast news or news-editorial majors.)The most recent alumni survey shows that 85% of School of Journalism graduates were employed in their first professional position within six months of graduation.  While they are still in school, our students get a foot in the door by interning at top regional and national newspapers, TV stations, public relations firms, and advertising agencies.  Students also have the opportunity to work for campus media, including U-92 (the campus radio station) and The Daily Athenaeum (the daily student newspaper).  While still in school, many students also build their skills by working part-time at local newspapers, broadcast stations, private firms, non-profit organizations, and for programs and departments across the WVU campus

Accreditation

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) fully accredits the School of Journalism and its undergraduate programs: advertising, journalism, and public relations.  More than 100 colleges and universities have earned ACEJMC approval.  The school is also a member of the Association of Schools of Journalism and Mass Communications.

Equal Employment Opportunity and Affirmative Action Plan

West Virginia University is an equal opportunity/affirmative action institution.  The University does not discriminate on the basis of race, sex, age, handicap, veteran status, religion, sexual orientation, color, or national origin in the administration of any of its educational programs or activities or with respect to admission and employment.  The University neither affiliates with nor grants recognition to any individual, group, or organization having policies that discriminate on the basis of race, sex, age, handicap, veteran status, religion, sexual orientation, color, or national origin, as defined by the applicable laws and regulations.  Faculty, staff, students, and applicants are protected from retaliation for filing complaints or for assisting in an investigation under the University’s Equal Opportunity/Affirmative Action Plan.  Inquiries regarding the University’s non-discrimination policy may be directed to the Office of Social Justice, West Virginia University.

The School of Journalism endorses WVU’s affirmative action plan and has historically applied the plan’s principles in all school initiatives and activities.  Assurance of equal opportunity and affirmative action procedures are included in both the University and School of Journalism guidelines for faculty recruitment.

To recruit minority students, faculty and professionals visit state high schools and community colleges, periodically send representatives to recruitment events in urban areas with large minority populations, respond quickly to minorities seeking information about the school, initiate contacts with high school counselors, and give special attention to minority internship/placement opportunities.  In 2010, the school established a chapter of the National Association of Black Journalists.

The school appreciates ethnic, racial, and cultural diversity among students, faculty, and staff.  Professors often incorporate historical and contemporary issues within their teaching and learning experiences.  The school has a full-time student services coordinator who has minority recruitment and retention as a major responsibility.

All students take the Journalism Qualifying Examination, and the school provides free tutoring and study guides through its in-house Advising Center.  Students seeking more information should contact the school’s advising center.

Professional Relations

A close relationship is maintained with the mass media through the West Virginia Press Association, the West Virginia Broadcasters Association, the West Virginia Associated Press Broadcasters Association, Public Relations Society of America, American Advertising Federation, Business/Professional Advertising Association, National Press Photographers Association, and the Society of Professional Journalists.  These groups have provided educational and financial support to the school, along with internships and job opportunities.

Every year, the school brings in professionals to give students advice on how to land their first job, write resumes, produce professional portfolios, and conduct themselves on job interviews.  They also interview students for internships and permanent jobs.

Each spring, the school celebrates excellence in journalism and mass communications by hosting Journalism Week.  Themes have included women in communications, diversity in the media, sports communications, the new media landscape and digital media, and the 2008 presidential election.  The school also hosts a number of named lecture series, including the Ogden Newspapers Seminar Series, that have brought to campus renowned journalists, such as Pulitzer Prize-winning columnist Leonard Pitts, Newsweek investigative journalist Michael Isikoff, nationally syndicated columnist Kathleen Parker, Pulitzer Prize-winning editorial cartoonist Mike Luckovich, and John Harris, co-founder and editor of Politico.com .

Experiential Learning

Students gain real-world experience in their capstone courses, as well as with special projects.  In the Multimedia Bureau Reporting class, students write, report, and produce multimedia content for newspapers and other media across the region and state. Students write spot news, feature stories, and sports for newspapers across the region.  They are coached, edited, and mentored by experienced professionals.  In the Advanced TV Reporting and Producing class, students produce newscasts that air statewide on West Virginia Public Broadcasting.  In advertising and public relations, students produce campaigns for real clients that include healthcare and hospitals, non-profit organizations, and small businesses.

Faculty and students work together on high-profile journalism projects that impact the community and give students valuable hands-on experience.  These have included an Emmy Award-winning documentary and published book chronicling the stories of cancer patients and their families; an oral history project documenting the stories of West Virginia’s war veterans; a national award-winning multimedia website about Hurricane Katrina survivors who relocated to West Virginia; and “West Virginia Uncovered,” a training project funded by the Ford, Benedum, and McCormick Foundations, in which faculty and students work with small rural newspapers to help them transition to the digital age.

Students also develop their professional skills and portfolios through internships at news organizations and advertising and public relations agencies, as well as in the communications departments of companies and non-profit organizations.  School of Journalism students have interned at such organizations as ABC’s “Good Morning America,” the Associated Press, NBC News, ESPN, Fox News, USA Today, the White House, Foote Cone and Belding, Walt Disney World, and Ketchum Inc.

Journalism Organizations

Several organizations affiliated with the School of Journalism provide honor and recognition as well as fellowship and education.  They are:

  • Advertising Club, a professional advertising organization.
  • Kappa Tau Alpha, a national scholastic honorary for students with exceptional academic records in journalism.
  • Public Relations Student Society of America, a national public relations professional organization.
  • The Society of Professional Journalists, a professional society for journalism majors.
  • Ed on Campus: All Things Magazine, a community of young magazine editors and aspiring editors who want to learn more about the industry.
  • Radio Television Digital News Association, the world’s largest organization exclusively serving the electronic news profession.
  • National Association of Black Journalists, an organization dedicated to strengthening ties among African American journalists and promoting diversity in newsrooms.

Admission to the School of Journalism

Students interested in majoring in one of the programs offered by the School of Journalism must first apply to West Virginia University and be accepted.  To be eligible for direct admission into the School of Journalism, students must have at least a 2.75 unweighted high school GPA and either a 23 ACT English score or a 530 SAT Critical Reading score.   Students who have completed at least one full-time semester of college work (either at WVU or elsewhere) with a cumulative GPA or 2.75 or higher may also qualify for direct admission into the School of Journalism.  Students who do not meet these criteria may declare a pre-journalism major.  Students will gain full admission into the School of Journalism with a 2.0 cumulative GPA, and upon successful completion of Journalism 215 and an application for major status.

Priorities for Admission to Journalism 215 and Major Program Specific Courses

To gain enrollment in, all students must have a 2.0 cumulative GPA.  In addition, pre-journalism majors must take the Journalism Qualifying Exam (JQE) and earn a competitive score.  Students are permitted a maximum of three attempts on the JQE.  Enrollment priority in Journalism 215 is determined by a number of factors including but not limited to: GPA, JQE score, and admission status.  Only direct admit journalism and pre-journalism majors may enroll in JRL 215.  Major courses are restricted to School of Journalism majors, and priority is given to students pursuing that particular major.

 Courses for Non-Majors

The following are open to all WVU students on a first-come, first-served basis:

ADV 201Advertising and Society3
ADV 215Principles of Advertising3
JRL 101Intro to Mass Communication3
PR 215Intro To Public Relations3
TVJ 215Electronic Media & Society3
VISJ 220Introduction - Photojournalism3

Those who attempt to enroll in other journalism-related courses but who lack the appropriate prerequisites will be removed from such classes.

The school offers several courses as a part of the University’s General Education Curriculum, including ;   ADV 201; and TVJ 215.

Scholarships

In addition to financial aid from West Virginia University, the School of Journalism offers a number of scholarships each year to eligible students.  Students with a 3.0 or better cumulative GPA may apply during the spring selection period.  All students applying for scholarships must file a FAFSA form by March 1, even if they are not eligible for need-based aid.  Awards are generally based on academic performance and/or financial need. (Pre-journalism majors are not eligible for these awards.)

Choosing a Major

The School of Journalism offers three majors: advertising, journalism, and public relations.  Students in the journalism major choose one of three areas of emphasis: print journalism, television journalism, or visual journalism. (Students who entered the school prior to Fall 2009 may be enrolled in the broadcast news or news-editorial majors rather than the journalism major.)

Direct admission students are admitted to the school upon admission to the University and declare their majors once they have successfully completed JRL 215.  They still must meet all the regular pre-requisites for JRL 215 prior to enrolling in the course.  Pre-journalism majors will apply for major status while they are enrolled in JRL 215.

Accelerated Bachelor’s/Master’s Program

In Fall 2011, the School of Journalism launched its accelerated bachelor’s/master’s program, which will offer exceptional students (with at least a minimum 3.5 cumulative WVU GPA) an opportunity to earn both their bachelor’s and master’s degrees in a five-year period.  Students should express an interest to the director of graduate studies during their sophomore year.  Students will meet with the director of graduate studies during their sophomore and junior years and formally apply to the program near the end of their junior year.  Graduate coursework will begin during the fourth year and continue through the following summer.   During the fifth year, students will continue with their course graduate coursework, which will culminate with a thesis or professional project that will be defended by the end of their fifth year.   Admission is competitive.

Graduation Requirements

School of Journalism graduates earn a bachelor of science in Journalism (B.S.J.) degree that requires a minimum of 128 credit hours.  Of the 128 credit hours to graduate, School of Journalism students must take a minimum of 80 credit hours outside of the School of Journalism.  At least 65 of the total credit hours taken outside of the School of Journalism must be liberal arts courses.  Minimum credit hours to be taken within the School of Journalism are determined by specific programs.

Included in those 128 hours are a minimum 30 credit-hour major; a 15-hour or more minor; 34 hours of non-journalism requirements; a 42-hour General Education Curriculum; and general electives to bring the total number of credit hours to at least 128.  The School of Journalism recommends many General Education Curriculum courses and specifies many non-major requirement courses.  Some courses are available only once a year; it is the student’s responsibility to arrange his/her schedule accordingly.  Please note that while some classes can count in more than one category, students still need to complete at least 128 credit hours.  Students will take most of their major courses during their junior and senior years.

The School of Journalism will accept no more than 12 journalism/journalism-related courses from community colleges.  Students may not double major within the School of Journalism, but they can pursue a dual-degree program with another academic unit on campus.  To earn a second baccalaureate degree, students must complete at least 158 credit hours (30 hours beyond the first bachelor’s degree).  Students must have their academic plan approved by the assistant dean.

Scholastic Requirements

To be eligible for graduation, students must earn a minimum 2.0 cumulative grade point average; minor requirements are set by the offering colleges.  Students also must earn a grade of C or better in all advertising, journalism, print journalism, public relations, television journalism, and visual journalism pre-requisite courses to advance in any discipline.  Students who do not will be administratively deleted from courses without notification.  Students must earn a grade of C or better in all major courses that are counted toward their graduation requirements.

To ensure they are progressing appropriately, students must see their advisor each semester to schedule classes.  In addition, during the semester prior to applying for graduation, students should attend a graduation audit session.

Academic Minors and Second Concentration Fields

Students must complete either an officially sanctioned minor or an area of concentration outside at the School of Journalism.  However, students may pursue the sport communication minor, which is offered jointly by the School of Journalism and the WVU College of Physical Activity and Sport Sciences.  An area of concentration consists of 15 hours of coursework in a single discipline with at least nine of the hours at the 300-level or higher.  Students may not take an area of concentration in a field where there is an existing minor available to them.  Students must consult with their advisor before starting an area of concentration.

Full-Time Load/Probation

Students may not enroll for more than 19 hours in a single term or 13 hours in two summer sessions without permission from the assistant dean.

If on probation, a student shall not take more than 12 hours of coursework in an academic term.  Students enrolling in more than 12 hours will be notified by the school’s Advising Center.

Internship/Practicum Credit

Students may choose any of the following options when taking an internship or practicum:

  • Resume experience—no college credit or monetary compensation
  • Experience—paid, but not for credit
  • Experience—college credit plus monetary compensation
  • Experience—college credit but no monetary compensation

Typically students choose to do an internship/practicum for credit because the employer requires it or the student needs the elective journalism credit(s).  Students who wish to do an internship/practicum for credit must see the School of Journalism’s student services coordinator to be signed into JRL 441 (3 credits, typically done in the summer) or JRL 442 (1–2 credits) and complete a contract.  Students cannot receive credit retroactively, per school policy.  One hundred hours of work equals one credit hour.

Job Placement

The School of Journalism’s student services coordinator assists future graduates in finding desirable positions by acting as a placement clearinghouse for current students and alumni.  School of Journalism faculty also advise and assist students in the preparation of resumes and portfolios.  Representatives of newspapers, magazines, public relations, broadcasting, and advertising firms frequently request that School of Journalism faculty provide applicants for job openings and internships.

 

Advertising Minor

Students in colleges and units outside of the School of Journalism may earn a minor in advertising during the school year and summer sessions by completing the following courses and meeting the requirements as stated below.  The advertising minor is not available to any student enrolled in the P.I. Reed School of Journalism.

  • To earn a minor in advertising a student must earn a grade of C or better in each of the following courses.  Students completing the entire minor online can expect to complete it in one year.
  • Students who double-double minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the School of Journalism's 200-level or higher open-enrollment courses.
  • Students who double minor in sport communication and advertising or advertising and health promotion must also take PR 215.
  • Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses.  However, JRL 101 can only be taken once and must be replaced with one of the School of Journalism's online 200-level or higher open-enrollment courses.
  • Students who triple-minor in advertising, public relations, and health promotion must complete all listed courses.  However, JRL 101 can only be taken once and must be replaced with two of the School of Journalism's online 200-level or higher open-enrollment courses  

 Course Requirements

JRL 101Intro to Mass Communication3
ADV 201Advertising and Society3
or ADV 215 Principles of Advertising
ADV 309Advertising & Creativity3
ADV 409Advertising Research & Media3
ADV 419Advertising Strategies3
Total Hours15

Public Relations Minor

Students in colleges and units outside of the School of Journalism may earn a minor in public relations during the school year and summer sessions by completing the following courses and meeting the requirements as stated below.  The public relations minor is not available to any student enrolled in the P.I. Reed School of Journalism. 

JRL 101Intro to Mass Communication (May be taken any term, in classroom, or online)3
PR 215Intro To Public Relations (May be taken any term, in classroom, or online)3
PR 301Writing for Public Relations (Prerequisites: JRL 101, PR 215; Offered online in fall and summer sessions.)3
PR 401Applied Public Relations (Prerequisites: JRL 101, PR 215; Offered online in fall and summer sessions.)3
PR 410Integrated Marketing Comm-PR (Prerequisites: JRL 101, PR 215; Offered online in spring and summer sessions.)3
Total Hours15

 

*

To earn a minor in public relations a student must earn a grade of C or better in each of the five courses. Students completing the entire minor online can expect to complete it in one year.

**

Students who double-minor in advertising and public relations may only take JRL 101 once and must replace the second offering with one of the School of Journalism’s online 200-level or higher open-enrollment courses. Students who double-minor in sport communication and public relations must also take either ADV 215 Principles of Advertising or ADV 201 Advertising and Society, as well as one of the School of Journalism’s online 200-level or higher open-enrollment courses in place of PR 410. Students who double-minor in public relations and health promotion must complete ADV 215.

***

Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses. However, JRL 101 can be taken only once and must be replaced with one of the School of Journalism’s online 200-level or higher open-enrollment courses. Students who triple-minor in advertising, public relations, and health promotion must complete all listed courses. However, JRL 101 can be taken only once and must be replaced with two of the School of Journalism’s online 200-level or higher open-enrollment courses.

Sports Communication Minor

The sport communication minor requires 18 hours—nine of which are offered by the WVU College of Physical Activity and Sport Sciences, and nine of which are offered by the School of Journalism.  This blended minor includes both on-campus and online courses.

One of the following:3
Advertising and Society
Principles of Advertising
Intro To Public Relations
Required: 3
Media Relations In Sport (Prerequisites: ADV 201, ADV 215 or PR 215; Offered online in fall or summer sessions.)
One of the following:3
Sport Journalism
IMC for Sport
Required: offered by the College of Physical Activity and Sports Sciences3
Sport in American Society
Two of the following offered by the College of Physical Activity and Sports Sciences:6
Liability in Sport
Sport Management
Sport Marketing
Total Hours18

 

*

To earn a minor in sport communication a student must earn a grade of C or better in each course.

**

Students who double-minor in sport communication and advertising must also take PR 215 Intro To Public Relations. Students who double-minor in sport communication and public relations must also take either ADV 215 Principles of Advertising or ADV 201 Advertising and Society, as well one of the School of Journalism’s online 200-level or higher open-enrollment courses in place of PR 410.

***

Students who triple-minor in advertising, public relations, and sport communication must complete all listed courses. However, JRL 101 Intro to Mass Communication can be taken only once and must be replaced with one of the School of Journalism’s online 200-level or higher open-enrollment courses.

 

****

School of Journalism majors who wish to minor in sport communication must complete the same SOJ courses as noted for the minor (nine credits total), as well as all 12 credits from College of Physical Activity and Sport Sciences: SEP 271 Sport in American Society, SM 426 Liability in Sport, SM 485 Sport Management, and SM 486 Sport Marketing.


Health Promotion Minor

Students in colleges and units outside of the School of Journalism may earn a minor in health promotion online during the school year and summer sessions by completing the following courses and meeting the requirements as stated below.  The health promotion minor is not available to students in the School of Journalism, but students may take the requisite courses to gain experience in health communication.  Student should consult their advisor for details.

JRL 101Intro to Mass Communication (May be taken any term, in classroom, or online)3
PR 215Intro To Public Relations (May be taken any term, in classroom, or online)3
or ADV 215 Principles of Advertising
JRL 450Writing for Health Promotion (Prerequisites: JRL 101, PR 215 or ADV 215; Offered online in fall and summer sessions.)3
JRL 452Applied Health Promotion (Prerequisites: JRL 101, PR 215 or ADV 215; Offered online in fall and summer sessions.)3
JRL 454Health Promotion Campaigns (Prerequisites: JRL 101, PR 215 or ADV 215; Offered online in spring and summer sessions.)3
Total Hours15

 

*

To earn a minor in health promotion a student must earn a grade of C or better in each of the five courses. Students completing the entire minor online can expect to complete it in one year.

**

Students who double-minor in advertising and health promotion or public relations and health promotion may only take JRL 101, ADV 215, and PR 215 once and must replace the duplicated offering with one of the School of Journalism’s online 200-level or higher open-enrollment courses.

***

Students who triple-minor in advertising, public relations, and health promotion must complete all listed courses. However, JRL 101 Intro to Mass Communication can be taken only once and must be replaced with two of the School of Journalism’s online 200-level or higher open-enrollment courses.

 


Faculty

Dean

  • Maryanne Reed - M.S. (Northwestern University)
    Professor

Interim Associate Dean

  • Diana Knott Martinelli - Ph.D. (University of North Carolina at Chapel Hill)

Assistant Dean

  • Oliver B. Street, III - M.A. (State University of New York at Stony Brook)

Professor

  • Maryanne Reed - M.S. (Northwestern University)
    Television journalism, Journalism history, Documentary

Associate Professors

  • Joel Beeson - M.F.A. (University of Missouri-Columbia)
    Visual Journalism Sequence Head. Photojournalism, Multimedia, Visual communications
  • Sang Lee - Ph.D. (Pennsylvania State University)
    Advertising Major Chair. Advertising campaigns, Research, Integrated marketing communications
  • Christine M. Martin - M.S. (University of Maryland)
    Vice-President for University Relations. News and feature writing, Journalism history
  • Diana Knott Martinelli - Ph.D. (University of North Carolina at Chapel Hill)
    Widmeyer Communications Professor in Public Relations; Public Relations Major Chair. History, Strategic communications, Research methods.
  • R. Ivan Pinnell - Ph.D. (University of Denver)
    Public relations
  • John Temple - M.F.A. (University of Pittsburgh)
    Journalism Major Chair. News and feature writing and reporting, Immersion journalism

Assistant Professors

  • Hongmin Ahn - Ph.D. (University of Texas at Austin)
    Advertising, Advertising Research
  • Robert Britten - Ph.D. (University of Missouri-Columbia)
    News editorial, Infographics, Design
  • Dana Coester - M.A. (University of Missouri-Columbia)
    Advertising design, Campaigns, Social media, Magazine journalism
  • Rita Colistra - Ph.D. (University of North Carolina at Chapel Hill)
    Public relations writing, Strategic communications, Women and minorities in the media
  • Lois Raimondo - M.A. (University of Missouri-Columbia)
    Shott Chair of Journalism. Photojournalism, Multimedia, Visual communications
  • Steve Urbanski - Ph.D. (Duquesne University)
    Director of Graduate Studies. Ethics, Editing and design

Teaching Assistant Professors

  • Emily Hughes Corio - M.S.J. (West Virginia University)
    Television journalism, Multimedia reporting
  • Gina Martino Dahlia - M.S.J. (West Virginia University)
    Television Journalism Sequence Head. Television journalism
  • April Johnston - M.F.A. (Carlow University)
    News writing
  • Elizabeth Oppe - Ph.D. (Ohio University)
    Public relations
  • Tom Stewart - M.S.J. (West Virginia University)
    Public affairs reporting, Media ethics and law

Visiting Assistant Professor

  • James Ebel - M.B.A. (Indiana University)
    Harrison/Omnicom Professor in Integrated Marketing Communications. Copy writing, healthcare marketing communications

Lecturer

  • Mary Kay McFarland - M.A. (University of Missouri-Missouri)
    WVU Uncovered Coordinator. Multimedia journalism

Directors and Program Coordinators

  • Rick Bebout - M.S. (West Virginia University)
    Director of Technology for Online Programs
  • David M. Becker - B.S. (Longwood University)
    Student Services Coordinator
  • Kimberly Brown - M.A. (West Virginia University)
    Director of Communications
  • Matt Carson - B.F.A. (West Virginia University)
    Web Developer/Designer
  • Cathy Chickerell - M.S. (West Virginia University)
    Undergraduate Online Programs Coordinator
  • Luella Gunter - B.S. (West Virginia University)
    Director of Development
  • Ann Keaton - M.S. (West Virginia University)
    Enrollment Advisor for Online Programs
  • Chad Mezera - M.S. (West Virginia University)
    Director of Online Programs
  • Emily Moll - M.A. (West Virginia University)
    Undergraduate Advising Coordinator
  • Michael Starling - B.S. (Fairmont State University)
    Technology Coordinator
  • Shelly Stump - M.S. (West Virginia University)
    Director of Advising for Online Programs
  • Christa Vincent - B.S.J. (West Virginia University)
    External Relations Coordinator
  • Briana Warner - M.S. (West Virginia University)
    PR & Social Media Coordinator for Online Programs
  • Kristen C. Wilkerson - Ph.D. (University of Texas at Austin)
    Curriculm Director, Integrated Marketing Communications
  • Alex Wilson - M.S. (Syracuse University)
    Creative Specialist for Online Programs

Professors Emeriti

  • Paul A. Atkins
  • John H. Boyer
  • Charles F. Cremer
  • Robert M. Ours
  • Guy H. Stewart
    Dean Emeritus
  • William R. Summers Jr.
  • Pamela D. Yagle